How to Successfully Market Your Home in the Digital Age

When is the last time you looked for a new home in a newspaper or magazine ad? How about your desktop computer?

Since becoming an integral part of everyday life, mobile devices now account for 77% of all home viewings and have permanently changed the way real estate marketing operates. So how do you successfully market your Raleigh home when selling in this digital age?

Home Staging is More Important Than Ever

On-the-go technology has given the average home buyer access to more information regarding the history and value of a property than ever before, but has also created a new type of filtering system with home portraits.

Attract Buyers Even with Smaller Listing Photos

two mobile phones displaying cluttered and decluttered kitchens in a raleigh home

A seemingly cluttered kitchen (left) vs. a professionally staged kitchen (right)

In addition, the size and contents of a home portrait play a large role in consumer satisfaction.

On mobile phones all images are small. Any kind of décor other than what is absolutely necessary appears cluttered in a reduced frame and deters potential buyers from the property.

Professional Home Staging is Best

In short, a professionally staged and well-lit home portrait is more desirable and will be clicked on more readily than a dark and amateurish portrait. Even if the latter is more economically sound.

Today’s busy tech savvy buyer will delete properties in an instant based on how they feel about the portrait they are viewing on their mobile device.

Online home listings need to attract viewers — so decluttering has been taken to an all new level, because technology is increasingly faster and smaller.

Market Your Home with Linda Craft & Team

At Linda Craft & Team, REALTORS®, we offer professional home staging, professional photography and advanced techniques to capture today’s digital consumer for all of our sellers.

Our expertise in online marketing is one of the key reasons we are the number one team in the Triangle for selling occupied homes.

Contact us today at 919-235-0007 or linda@lindacraft.com and let’s talk about how we can help your Raleigh home sell faster and for more money.

 

 

Leave a Reply