Why Professional Marketing Matters During Home Selling

Selling real estate in Raleigh has changed dramatically over the past decade. A well-placed newspaper ad with a simple static message used to be enough to bring buyers to the front door.

Now, buyers have fast access to a multitude of properties online and it is easy for listings to become lost in the search, making professional real estate marketing more valuable than ever.

Real Estate Marketing from Print to Screen

two mobile phones displaying cluttered and decluttered kitchens in a raleigh home

A seemingly cluttered kitchen (left) vs. a professionally staged kitchen (right)

Just as home buyers universally switched from newspaper and magazine ads to desktop computer screens, now 77% of all initial home viewings have switched from home computer screens to mobile devices.

Since potential buyers have access to more home data than ever before, one miniature portrait must entice them to look for more details.

If you lack the professional marketing knowledge and experience to capture their attention, your chances of a successful home sale are slim.

Solo Home Selling Does Not Work

If you attempt to sell your Raleigh property on your own, you will be faced with a multitude of problems that are easily solvable if you work with credible and experienced real estate agents instead.

There are four main points to consider when putting your property on the market:

  1. Successful marketing and public awareness of the property,
  2. Proper selling condition of the property,
  3. The accessibility of the property to the area at large, and
  4. Adequate price comparison to similar properties.

Your real estate agent will make sure your property has properly staged images that will evoke the emotional responses necessary for potential online buyers to look for further details. They will guide you on what to remove from your home during a showing and have the most up-to-date information on property prices, placing you well ahead of your competition.

Real Estate Team Work is Better Work

professional group photo of Linda Craft & Team, RealtorsIt is possible for a single real estate agent to help bring your home to the public eye, but one person can only be in so many places at once.

Working with a team of real estate agents, each with their own set of tasks and skills, greatly increases the speed in which your home reaches the market and how well it competes against similar properties.

Choose Linda Craft & Team to Sell Your Raleigh Area Home

Add in a proven success record of over 30 years in the Triangle area and you have the perfect real estate team with Linda Craft & Team, Realtors. Our friendly, hardworking staff knows the greater Raleigh area better than anyone else, and we want to help you successfully sell your property.

Connect with us today at (919) 235-0007 and let’s talk about getting your home sold for top dollar in a short time.

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