Key Facts: Winter staging accentuates the cozy and inviting aspects of a home, enhancing its appeal. Strategic lighting and warm color schemes create a comforting atmosphere for buyers. Staged homes in winter can stand out in the market, attracting serious interest. A Season of Opportunity for Sellers Staging your Raleigh home during the winter months […]
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The Art of Staging a Home Part 3: The Threshold Rule
Homeowners walk through their home with purpose, rarely pausing to look around. Over the course of ownership, they have decorated each room for function and with personal style. They are so far removed from the moment of purchase that they can no longer see their home in any other way. In contrast, potential buyers take their time walking […]
The Art of Staging a Home Part 1: Emotional Attachment
Staging a home for sell is the art of creating positive emotional responses with potential home buyers. A well staged home will always sell faster and produce greater profits, but staging can be a challenge for sellers. Many homeowners have such strong emotional investments tied in with their homes that they often lose sight of their goal and […]
How to Successfully Market Your Home in the Digital Age
When is the last time you looked for a new home in a newspaper or magazine ad? How about your desktop computer? Since becoming an integral part of everyday life, mobile devices now account for 77% of all home viewings and have permanently changed the way real estate marketing operates. So how do you successfully market your Raleigh […]