Are you a Triangle area home owner who is considering selling your home? If so, then I have good news for you – now is a great time to sell! The housing market has had a healthy recovery over the past 2 years and home sale prices
are the highest they have been since 2006.
One of the most crucial steps in selling your home is staging it properly. Staging a home is a mix of art, psychology, and marketing, and when done correctly, could earn you 5-10% more money when you sell your home. For expert staging tips and advice, please watch my video on NBC’s My Carolina Today. We are always happy to share our real estate expertise, and this video provides great information about the art of staging your home.
What is Home Staging?
- Staging is art: home buyers respond emotionally to what they see, therefore, staging encompasses color, space and orientation that will please the highest number of buyers.
- Staging is psychology: every home purchase is based on feeling. Staging enhances positive feelings to lead a home buyer to the behavior you want. Which is writing you a check!
- Staging is marketing: it captures home buyers’ attention and gives the property a competitive edge to win the highest price.
Two Reasons Staging is Vital to Marketing Your Home in 2014
- Home buyers are making a decision about what they view in person from a small photograph. Staging makes your house look bigger than it is.
- Home buyers have very high expectations of how a home for sale should be presented because of HGTV. Today’s first time home buyers were raised on HGTV and they have a picture in their head of how a home should look.
Home Staging is Not About Buying New Décor, It is About Editing!
- Edit down anything that does not create a positive emotion
- Edit down anything that is excess to show off space
- Edit your personal stuff so buyers can easily imagine themselves living in your home
We stage every home we sell and there are some things that are harder to convince the home seller than others. Many are reluctant to remove family photos and wallpaper. Homeowners also do not understand that their is a difference between decorating and staging. It is essential to de-decorate your home in order to clear the stage for potential buyer’s ideas.
By following these tips and welcoming home staging, your chances of selling your home for 5% to 10% more increase greatly!