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A New Kind of Home Buyer: Tips for Marketing Your Home to Millennials

A young millennial couple standing in front of the home they've just purchased.

Millennials get a lot of flack, but they’re an important part of the real estate market. In fact, they make up the largest generational percentage of home buyers right now!

So, if you’re planning on selling your home soon, it’s important to keep the average millennial home buyer in mind. This generation is unlike any that’s come before it, and the way they buy everything (from laundry detergent to life insurance) is unique.

When it comes to catching the eye of the discerning millennial home buyer, here’s what you need to do:

Create a Strong Internet Presence

It goes without saying that millennials rely on the Internet for, well, everything. This isn’t unusual: the Internet makes every kind of shopping easier and more accessible.

As such, giving your home an effective online presence is key. It needs to be easy to find via the most popular home-buying networks, and it has to look great no matter the screen size. After all, more home buyers than ever before are using their smartphones to find their dream home.

Don’t Underestimate the Importance of Professional Listing Photos

A beautiful modern kitchen.

Because millennials rely on the Internet to search homes for sale, your home’s photos have to stand out in a big way. After all, with the right photographer even the smallest home can look like a palace.

So, don’t skimp on this expense! Great photos could be the difference between a home selling within hours, and a home languishing on the market for months.

Show How Your Home Will Improve their Lifestyle

Millennials are looking for homes that will improve their lifestyles and be close to wherever they need to be during the week. As you market your home online, be sure you’re highlighting both its features and location in your listing description.

Tell an exciting story of how much better their life will be once they buy your home! Craft your listing description to carefully touch on all the best parts of your home and its surroundings, and let buyers know exactly why they need to buy it.

Know What Millennials are Looking for in a Home

A pair of hands typing on a smart phone.

So, what are millennials looking for anyway? Market research finds that millennial buyers are attracted to affordable homes with eco-friendly and smart features. If your home has any green features or environmentally friendly add-ons, you’ll definitely want to highlight them.

In addition, if you’ve outfitted your home to accommodate any smart features that use technology—like a Nest thermostat or other Smart Home appliances—be sure to mention that in your listing description and social media promotion.

Use a Pro to Market Your Home

The easiest way to market your home to millennials? Work with a real estate specialist who understands this unique market—and how to best target real estate’s next generation of buyers.

Here at Linda Craft & Team REALTORS®, we have an in-depth understanding of the Raleigh real estate market. Allow us to market your home and sell it for top dollar within your timeline.

Give us a call today for more information about selling your home to millennials!

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Why 2019 is THE Year to Sell Your Raleigh Home

A couple touring a home for sale with a real estate agent.

If you stay up to date on real estate trends, you’ve probably noticed that interest rates and home prices are rising. Many homeowners are taking this as a sign that it’s a bad time to sell their homes because buyers won’t be as interested.

However, that couldn’t be further from the truth! Buyers are still highly motivated—especially in the greater Raleigh area.

Buyers are Out in Full Force

Elderly couple talking with a real estate agent.

According to NerdWallet’s 2018 Home Buyer Report, around 32% of Americans are planning to buy a home in the next five years. Millennials in particular are most likely at 49%.

Homebuyers have their own personal reasons for buying real estate. Of those Americans surveyed by NerdWallet, 44% want to buy a home because they think it’s a good investment.

They’re not wrong! We’ve written about it many times before, but buying a home is the most efficient way to build your wealth. When you own a home and pay off your mortgage every month, you’re really paying yourself. You’re building up your equity for the long term, and you can expect your hard work to pay off!

That’s Why Now is the Time to Sell

Home with a red "SOLD" sign out front.

Let’s review. Not only are buyers highly motivated, more and more sellers have decided that now is not the time to sell. What does that mean for you?

There’s less competition AND more buyers out! You don’t have to wait on the market if you want to sell now.

Sell Your Raleigh Home for Top Dollar this Spring

Ready to make a tremendous return on your real estate investment? Then it’s time to list your Raleigh home with Linda Craft & Team REALTORS®.

We offer a wide array of home-selling services, resources, and tools to better assist you in selling your Raleigh area home. With more than 30 years of unparalleled experience in the Raleigh and Greater Triangle real estate market, we know exactly what it takes to sell your unique home for top dollar. Contact us today to learn more.

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Working with Us, Versus the Competition, to Sell Your Raleigh Home

Selling a home is a complicated, and time-consuming process. When done correctly, however, it can transform your life for the better and help you build long-term wealth.

As such, we believe that it’s important to work with a certified expert to sell your home in the greater Raleigh area. That’s why we’d like to take a minute to show you the proven benefits to working with our team.

Our Experience Shines

White home entrance with luxury features.When you tally up the experience of every single person on our team, you get more than 350 years of direct experience selling homes in the Triangle.

Compare that to 50% of Triangle area agents with less than 5 years of experience.

Plus, our experience includes:

Negotiating

This is a big part of selling real estate! You have to know how to negotiate with the buyer for the best possible outcome. Our team has negotiated and closed over 10,000 real estate transactions.

According to the National Association of REALTORS®, the average Realtor sells about 6 houses per year.

Pricing

Our Exclusive Listing Partners specialize in pricing homes all day, every day. We specialize in focused expertise, which is why each of our listing specialists is able to close 20 times more homes than the average agent.

We list and sell over 100 homes each year, and have correctly priced and closed over $2 billion in real estate.

Handling Contracts

A stack of papers sitting on a desk that reads "Real Estate Purchase Agreement."It’s no secret that selling a home comes with a lot of paperwork. Luckily, at Linda Craft & Team REALTORS®, our 30+ years of experience handling more than 10,000 contracts in the Triangle gives us the expertise to help you with all the disclosures and paperwork necessary in today’s heavily regulated environment.

An In-Depth Understanding of Market Conditions

When it comes to any business decision, we firmly believe that knowledge is power. That’s why we aim to empower our clients with a pre-listing consultation in order to fully understand today’s market conditions and the best ways to succeed in the Raleigh real estate market. Over the past 30+ years, we have used our in-depth market expertise to help our clients win during the toughest times in history (think the Savings and Loan Crisis, the Dot Com Bust, and the devastating Mortgage Crisis of the 2000s).

In a good market we leverage all our past experience and knowledge to assure the best results for our clients. Our team wins when our clients win!

Here’s a Breakdown for You

Of all the advantages that come from working with our team, Linda Craft & Team REALTORS®:

  • Experience of over 30 years in this area
  • Proven track record of bringing their clients success with over 10,000 homes closed
  • Unsurpassed world wide marketing causing their listings to sell faster
  • Expert negotiations that net our sellers higher returns on one of their largest investments
  • Dedicated closing manager so no detail is missed that could cause closing delays
  • Free staging advice from a professional home stager
  • Professional photography and drone photography
  • Appraiser for accurate square footage and compliance
  • Free moving truck, notary service, and shredding service
  • Vacant home service by a trained and dedicated team member
  • Fix and Flip interest-free financing
  • When you choose Linda Craft & Team you are supporting a local, woman-owned business
  • Invitations to client appreciation events all year long
  • Referrals to home-care professionals offering discounts

Ready for Real Estate Success in the Triangle?

We’re ready to help. Give our team a call today to learn more about your options for selling your home for top dollar in the Greater Raleigh Area.

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A Quick Study Guide on What “Affordability” Means in Raleigh Real Estate

A calculator next to an outline of market trends.When we talk about “affordability,” a lot of definitions may come to mind. For real estate specifically, affordability is something of a hot topic.

While it is true that buying a home is less affordable today than it was at any other time in the past decade, that has a lot to do with the real estate market crash of 2008.

If you’ve been in the real estate game for a while, you probably remember the flood of distressed properties that hit the market at this time. Due to the poor state of the economy, foreclosed and short sale homes were going for a huge discount. This rush of distressed homes actually damaged the value of other homes within a neighborhood.

Lucky for everyone involved in the real estate industry, things have since changed!

The Market Has Changed Since Then

A woman holding a tablet and looking at how the market has shifted over the past 10 years.Over the past decade or so, the market has recovered and prices have gone up right along with it. This isn’t a bad thing! A strong economy is good for everybody, especially those trying to sell their home for what it’s worth in the Triangle.

As such, both home prices and mortgage rates have increased. To make the best possible decision in the Raleigh real estate market, it’s important to have plenty of resources to rely on.

So Mortgage Rates Have Shifted

An open door with a set of house keys hanging from the key hole.When most buyers think of a home’s “affordability” they’re picturing two things in particular: the listing price of the home and the mortgage rate they’ll have to pay.

According to a CoreLogic report written by Andrew Lepage in late January, the “typical mortgage payment is a good proxy for affordability because it shows the monthly amount that a borrower would have to qualify for to get a mortgage to buy the median-priced U.S. home…”

While mortgage rates are slowly increasing, they are nowhere near the gargantuan rates of the 2006 housing boom (think an average monthly payment of $1,275…)

By the end of 2019, experts have projected the typical monthly mortgage payment to be about $963.

What Does That Mean for Buyers and Sellers?

Whether you’re thinking of buying or selling a home in Raleigh, please know that this is one of the most advantageous times to invest in real estate!

At Linda Craft & Team REALTORS®, we have the market expertise necessary to help you make a highly valuable transaction in this area. Please give us a call today to learn more about your Raleigh real estate options.

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How to Make Your Raleigh Home Sale “Spark Joy”

Ask any homeowner what the most challenging part of selling a home is, and they’ll likely respond: decluttering.

Decluttering is a huge endeavor. It takes time, patience, good judgment, and stellar organizational skills. It also requires follow-through. Decluttering does you no good if your clutter sits in trash bags by the front door waiting to be donated.

Luckily, there’s a new and trendy way to declutter your home. It’s called the KonMari Method, and it’s changing lives!

Meet Marie Kondo

Small white table with a journal and two potted plants on top.The woman behind the KonMari method is a Japanese consultant and writer named Marie Kondo. Author of the book The Life Changing Magic of Tidying Up that inspired a new Netflix show, Marie has some amazing tips for, well, tidying up.

Her philosophy is simple: “Keep only those things that speak to the heart, and discard items that no longer spark joy.”

Both her Netflix show and book are full of amazing tips for decluttering your home. If you’re getting ready to sell your home in Raleigh, we highly recommend checking them out!

The KonMari Method

Small bar cart with glasses of water and a plant on the top in a white hallway.Sort your possessions into categories, and start from there. Instead of going room by room, eliminate your clutter by category. Start with your clothes.

Pick up an item of clothing and take a long hard look at it. Does it spark joy? Does it make you feel happy, or remind you of a wonderful memory?

For the less sentimental of us, here’s an alternative way to look at it: when’s the last time you wore this? Try it on now: does wearing it make you happy? I you answered “no” to any of the previous questions, it’s time to get rid of it!

Marie Kondo advises us to “thank the item for its service, then let it go.”

Tidy Up Your Home Sale

Clean and bright kitchen.Marie Kondo’s method is time-consuming, but effective. Not only that, you’ll end the process feeling good about all of your belongings.

You’re increasing the amount of space in your home, decreasing your belongings, and making your upcoming home sale and relocation easier.

Now that’s something you should feel good about!

Sell Your Home for More in Raleigh

When you’re selling your home, first impressions are key! That’s why staging your home for the Raleigh market is essential. And, you can’t begin staging until your home is thoroughly decluttered.

By using the KonMari method, you’re ensuring that your new home will be filled only with items that spark joy.

If you’re ready to list your Raleigh home, please give us a call at Linda Craft & Team REALTORS®. We would love to utilize our area resources to help achieve a home sale that sparks joy in you!

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How Going “FSBO” Costs You More Money in the Long Run

If you’re selling your Raleigh home, chances are you’re trying to maximize your profits. It’s normal for homeowners to look for ways to sell their home for the most amount of money possible, while limiting all of their costs.

However, time and time again, I see new sellers opting to list their home as “FSBO” in order to save a few dollars. Listing your home as “FSBO” means going “For Sale By Owner,” or choosing to sell your home without hiring a real estate agent.

While listing as “FSBO” means not having to pay an agent’s commission, it has a lot of hidden costs and pitfalls and will actually cost you more money in the long run!

An Agent is a Professional in the Real Estate Industry

A professional reviewing graphs.Did you know that a home sold with an agent typically nets 6% more than one sold as “FSBO”?

That’s because an agent knows the real estate market really well—it’s their job after all! They’re an expert in their field, which means they know all the tips and tricks for selling homes.

In addition, it’s their job to stay on top of market trends, housing inventory, and sales prices. An agent knows how to price your home for the market you’re selling in.

Sure, you could rely on an automatic home value estimator to price your home, but those services are famous for being highly inaccurate.

All the “Hidden Work” Agents Do

If you’re choosing to sell your home without an agent, be prepared for a lot of work. After all, when you work with an agent to sell your home, you have them by your side to negotiate on your behalf.

As you sell your home, you’ll probably have to negotiate with:

  • The Buyer
  • The Buyer’s Agent
  • The Buyer’s Bank
  • The Appraiser
  • The Inspection Company
  • The Title Company

And an agent’s work doesn’t stop there! Your real estate agent is your guide to the world of real estate. They’ll be able to provide you with home-selling resources, advice on how to stage your home, an effective marketing strategy, and emotional support during a busy time.

Agents Know How to Reach Buyers

Two people sitting side by side on a couch, one is one a computer and the other is on a tablet.More than 50% of buyers find their home on the Internet. As such, if you’re going to sell your home you need to have a thorough online presence for your home.

A professional real estate agent is more likely to have a comprehensive Internet marketing strategy, as well as a top-tier website where buyers can search for homes.

Selling Your Raleigh Home? Let’s Talk

Here at Linda Craft & Team REALTORS®, we want you to make the most amount of money possible when you sell your home. That’s why we offer an array of complimentary home-selling resources, and a specialized marketing plan designed to give your property maximum exposure.

Don’t just take our word for it! Check out our home-selling track record, and see what our clients have to say. There’s a reason we’re the Triangle’s #1 real estate team: we sell homes quickly and for more money, and we’ll help you achieve all of your real estate goals.

Interested in learning more? Give us a call today to get started.

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You Don’t Have to Wait Until Spring: Sell Your Raleigh Home for Top Dollar Now

There’s a common misconception that spring and summer are the only times to buy or sell a home. However, when it comes to selling your Raleigh home, that couldn’t be further from the truth!

The thing is, the price of any item is determined by the theory of “supply and demand.” If a lot of people are looking to buy an item, and the supply of that item is low, the price will increase.

Still not catching our drift? Let’s go more in depth.

The Raleigh Housing Inventory is Low

Luxurious dining room with lots of open space.Statistically, during the first few months of the year, the inventory of homes for sale in Raleigh is very low. That number picks up drastically come springtime—because sellers think that’s the most advantageous time to list their home!

However, if you’re looking to sell your Raleigh home, there’s no better time than the present. In fact, waiting until the spring may end up hurting you!

Now is the Time to List

A professional going over a brief on his computer.If you want to sell your home for top dollar, and within your timeframe, then it doesn’t make sense to wait. Buyers are highly motivated to buy a home right now, and there’s no way they’re going to wait until the spring.

Selling while the inventory is low, but the demand is high, is the most surefire way to make an incredible return on your investment in the Raleigh real estate market.

So, Are You Ready to Sell?

Allow our team to help make you the most amount of money possible in your home sale. There’s a reason Linda Craft & Team REALTORS® are the #1 ranked real estate team in the North Carolina Triangle. Our home-selling resources are endless and our success record is unmatched.

From pricing your home correctly to marketing it effectively and making sure closing day goes off without a hitch, Linda Craft & Team REALTORS® are here to help.

Want to start achieving all of your 2019 Raleigh real estate goals? Please reach out to us today.

 

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When’s the Best Time to List Your Home? NOW!

If selling your home is at the top of your New Years Resolutions, then it’s time to get started. Although the market is thought to “slow down” during the cold winter months, that doesn’t mean it’s not an advantageous time to sell your home.

In fact, now is the best time to sell your Raleigh home! Want to know why? Because homes are highly in demand, and inventory is at an all time low.

It’s a Seller’s Market

A luxurious outdoor pool with two red lounge charis.While the number of buyers has decreased over the past few months, inventory has been at an all-time low since November of 2018. Truthfully, there just isn’t enough inventory to satisfy what buyer demand there is.

For the last five months, the number of homes for sale has decreased substantially.

According to the National Association of Realtors, the number of homes for sale in the country decreased by about 190,000 from June to November of last year. While demand for homes has decreased slightly over the years, it still far exceeds the current inventory available.

What’s the Bottom Line?

Two professionals reaching across a table to shake each others hand.Now is the time to sell your home! Across the board, the best time to sell your home is when there’s less competition. In a market as competitive as the Triangle, where motivated buyers far outweigh current sellers, now is an incredible time to sell your home!

Selling your home during a “seller’s market” typically guarantees you a better price for your home, fewer hassles in the transaction, and a stress-free selling experience.

Ready to Sell Your Raleigh Home?

Linda Craft & Team REALTORS® are ready to help. We offer a number of different home-selling programs, designed to meet your unique needs as a seller.

Want to receive an instant offer on your Raleigh home? We can help with that, too. You can also research the market, see what homes are selling for in your neighborhood, and get specific home staging tips to make your home sell even faster.

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Top Things Discerning Luxury Home Buyers Want

the exterior of a large brick suburban home in raleigh north carolina

Luxury home buyers are getting very smart.

This particular group of buyers are quickly becoming more discerning. They’re making wise choices about what their luxury home needs to look like, and it’s definitely affecting the way you should sell your luxury home.

Here’s what we mean:

Bigger is Not Necessarily Better!

Today’s luxury home buyers are looking at quality over quantity. They are forgoing outrageous amounts of square footage for exceptional building quality, tasteful finishing elements, unique attributes, and mindful, creative uses of space.

Number one on their list of amenities is making use of outdoor space in a way that accommodates their family’s lifestyle. That might mean:

  • a backyard pool area or tennis court
  • an outdoor living room
  • a classy bar area
  • fireplace or pit with cozy chairs
  • gourmet outdoor cooking facilities

Or it could mean all of the above. Houses with these elements tend to sell faster and for more money because of the valuable lifestyle amenities they offer.

Kitchens are Still King! 

Luxury kitchen with big windows and white granite counters.More than any other room in the house, the kitchen needs to be carefully planned to meet the needs of today’s Luxury Home Buyers. It is the heart of the home and whether or not the buyer cooks regularly, they are looking for a spacious kitchen with quality fixtures and top-of-the-line appliances. A highly functional island is a must; housing creative storage to hide small appliances as well as adequate seating.

But that’s not all. We all know everyone ends up gathering in the kitchen. It’s the place kids go after school for a snack and to have a conversation about their day. It’s where friends park themselves when they come over for a cup of coffee and a chat. Most of all, it’s where family gathers to help with Thanksgiving dinner. This area needs to include enough room for daily meals as well as comfortable space for entertaining.

Tech-Savvy Homes are the Norm, Not the Exception

There is literally an app for everything today. Being able to control elements of your home like temperature, lights, security, and entertainment from a mobile device through one app or another is a must in the luxury home market.

Buyers in this market prioritize smart home functions over custom window and wall treatments in a heartbeat.

Work-Live-Play vs. Remote and Inconvenient

Pair of hands on the steering wheel of a new car.Buyers in the Raleigh luxury market today are looking for convenience wherever they can find it to save them time and make their quality of life rich. Where buyers once looked for remote, private places to live, most are looking to reduce the travel time to activities they enjoy; dining, entertainment, shopping, and services.

It’s even more important to them that they be located close to work so the daily commute time is minimized.

Charm is in the Finish and Functionality

It’s almost like the luxury home buyer of today is looking for a house that makes common sense for their families and their lives.

They love the uniqueness of a home and are intensely attuned to details that not only add functionality but also make their home distinctive. Quality is everything; from kitchen cabinets to bathroom fixtures and even garage storage.

Price it Right from the Get Go! 

 Sometimes pricing a home in the Triangle’s luxury market defies the rules of logic. Sellers often think their home is so huge and amazing that they will place a robust price tag on them without considering how usable all that space is. A well-designed 5,000 sq. ft. home with incredible functionality is a more desirable home in this market than a 10,000 sq. ft. home with a lot of wasted space that doesn’t get lived in.

Builders who short charge on the quality and workmanship will rarely fool anyone in this market. As stated before, quality is everything and the lack of it will never do!

Choose Linda Craft & Team REALTORS

No matter what price range you’re looking at for your next home, Linda Craft & Team can provide a level of expertise that only comes with decades of experience in the Greater Raleigh market; 33 years to be exact!

We know this market and understand what home buyers want. So whether you are ready to sell your home or if you’re in the market to buy, we’re the team to give you an edge and help you achieve your real estate goals. Give us a call at 919-235-0007 or visit us at lindacraft.com.

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S.T.O.R.I.E.S Above – Saving a Family from Foreclosure

I’m Julie, the Director of First Impressions at Linda Craft & Team REALTORS. One day recently I received a call from a home owner who was facing foreclosure and was going to lose the family’s home in five days. After compassionately listening to the situation they were facing and gathering pertinent information, I forwarded everything to Steve Kruger, one of our listing partners. Steve did an analysis of the property and realized there was quite a bit of equity in the home.

One of the things I like about working on this dedicated team is that we have a combined total of 350 years of experience.  That’s a ton of knowledge and know-how. We collaborate on everything!

With his research in-hand, Steve went to Linda Craft and asked her if there wasn’t something we could do to stop the foreclosure clock. Remember, the deadline was in 5 short days.

There’s usually no grace period from the foreclose court system, so we knew we had to present a powerful case for this family or they would have to walk away from their home without a penny. Our market analysis showed they could sell for a profit and we were determined to get it for them.

Linda and Steve acted quickly to contact the foreclosure attorney to see if there was any way to secure a bit more time. Even in the best of circumstance with a cash offer and a quick “as is” closing they knew we would need a minimum of ten days to pull this off.

There’s so much that has to be done from initial listing to closing; we have to measure, photograph, list and advertise, show to perspective buyers, negotiate offers, and get it to closing with a clear title. We also have to secure a written payoff from the lender that includes all the back payments, attorney’s fees, court costs, and any other amounts that may be due.  Stopping a foreclosure is a lot more work than just a traditional sale and time was running out.

When Steve and Linda contacted the foreclosure attorney, they were able to present the case and get the time they needed. Our awesome team was able to list the home for sale fast. Showings began and offers started coming in. We were able to negotiate a cash sale that closed successfully with only 24 hours remaining before the court deadline. Whew!

The beautiful thing about all the hard work the team put into this situation is that this family ended up with a substantial profit and NO foreclosure on their credit record. If they had not called our office when they did and if they had not reached a company that had the experience that we have in knowing how to handle all real estate transactions, they would have walked away with a foreclosure on their record and zero dollars in their pockets.

One of our Core Values is Integrity, which means we always do the right thing for our clients. We are proud to say our clients walked away with $86,000 and peace of mind knowing they would not be going through foreclosure and the seven-year recovery period that goes with it.  And, they used our moving truck for FREE to move.

The first two words in our mission statement are “Helping people…”  S.T.O.R.I.E.S Above, like this one, is why I love working for Linda Craft & Team REALTORS.

Linda Craft & Team REALTORS is the Triangle’s #1 ranked, locally-owned Real Estate Company and Carolina Hurricanes Corporate Real Estate Sponsor. They have served the real estate needs of individuals and families, in all price ranges, for over 30 years. The company’s mission and core values focus on Expert Market Knowledge coupled with Raving Fan Customer Service to ensure complete client satisfaction. For more information about Linda Craft & Team, please call 919-235-0007 or visit www.lindacraft.com