Buyer Demand is Growing—Here’s How You Can Take Advantage of It

Typically fall—and especially late fall—isn’t an active time for the housing market. Buyers slow down around the holidays, fewer sellers list their homes on the market, and there’s a predictable lull before the New Year.

But this year, that’s not the case. In fact, buyer demand has grown in every region of the country, with the South in particular boasting the second-highest percentage of increased buyer traffic! Here’s how the numbers break down, and how you can take advantage of it as a seller.

Buyer Demand is Up

An agent leading buyers on a tour of homes during the late fall, a period of high buyer demand.

For the second month in a row, buyer interest is up in every region of the nation, including the Midwest, the South, the Northeast, and the West. This is likely largely due to low mortgage rates that have been present for most of the year, which makes buying in general more attractive and affordable.

Here in the South, we’ve generated the second-highest level of year-over-year buyer traffic growth, coming in at 6.4%—the largest jump in activity since last spring! The Western U.S. dominated the race at 8.9%, while the Midwest was lagging, but still in the game, with a .8% growth. Nationwide, the activity increase averaged out to 4.6%! For late fall and winter sellers, this is fantastic news

Buyers are Motivated

Home buyers on a tour of homes for sale.

One of the best things about selling during this time of the year? You won’t have to deal with buyers who are causally shopping. Instead, you can expect that most people out hunting for homes are hoping to move in before the new year—which works in your favor.

Since buyers will be on a timeline, they’re less likely to want long, drawn out negotiations. While they will probably be a little pickier about the home they choose, that just means that you have even more leverage—inventory is low, and if they walk away from your home, it could take them weeks to find another that they like.

Competition is Low

An aerial view of homes.

While spring and summer typically boast higher prices and more activity, that also means that other sellers are looking to capitalize on those benefits, as well. But in late fall and winter, seller activity takes a dramatic dip—and the limited listings on the market suddenly become much more attractive for motivated buyers.

There will still be other homes on the market, however, so don’t take this as an excuse to slack off on staging or marketing. In fact, staging and marketing are even more important during this time of year, since buyers are more selective in the homes they choose to tour!

Want to Bring Buyers to Your Front Door?

Linda Craft & Team, REALTORS® can help. We have over 350 years of combined experience, which makes us perfectly suited to ensure that your home sells not only quickly, but also for the highest price possible.

Want to add your home to our list of over 10,000 successful sales? Take some time to browse our resources, learn more about what we have to offer our clients, and give us a call when you’re ready to take the next steps.

Here’s The #1 Reason to List Your Home this Winter

Do a little research on the best time to sell your home, and you might think that it won’t be worth it if you’re not listing in the spring or the summer. While every season has its own unique benefits, that couldn’t be further from the truth!

It is true that spring and summer are traditionally more active months for buyers…but that also means they’re more active months for sellers, too. That’s why there’s one major benefit to listing your home in the winter!

The #1 Reason to List in the Winter?

A home surrounded by snow in the winter.

You can avoid that extra selling competition! Just because winter isn’t quite as busy as other months doesn’t mean buyers are completely inactive. In fact, while there may be fewer buyers total, the ones shopping right now are more likely to be highly motivated to make an offer!

If you’re hoping to capitalize on that motivation and the decrease in competition that the season brings, then November through January is the perfect sweet spot for listing. With inventory low, your home becomes a hot commodity—and captures the attention of serious shoppers before the spring inventory hits.

Inventory Trends

Home inventory trends for winter sellers based on data from the National Association of Realtors.

Assuming this year follows suit with last year, then December is looking like the prime time to capitalize on limited competition. Last year, inventory dropped by nearly 200,000 homes from November to December, then ticked back up by almost 100,000 come January.

And it’s not just the decrease in competition—it’s all about supply and demand, and the limited inventory of homes in the winter brings potential for higher prices. An added bonus for this year’s sellers? Mortgage rates are continuing to hover near record lows, meaning more buyers than usual may be motivated to hit the market!

Want to Make the Most of Your Sale?

A miniature white house sitting on top of a table surrounded by winter decor.

One of the keys to a successful sale? Pricing your home right. Not only will the right price ensure that you’re making as much as possible, but it’ll also bring the right type of buyer through your door.

If you want to find the most accurate and competitive price for your home, just get in touch with Linda Craft & Team, REALTORS®! Not only can we give you the most up-to-date number based on your home’s condition and local trends, but we’d also be more than happy to recommend a few value-boosting projects that can take your property to the next level.

List Your Home this Winter

Contrary to popular opinion, you don’t have to wait until spring or summer to get top dollar for your home. The winter season is full of benefits for sellers that are just waiting to be capitalized on!

If you’re thinking of listing your home soon, let Linda Craft & Team, REALTORS® help. With our years of local experience and vast array of resources, we’ll price your property, help you make it look its best, and answer any questions you may have along the way. Ready to get started? So are we. Just give us a call!

The Numbers Are in… and Now’s a Great Time to Sell

This year’s real estate market has been shattering all sorts of expectations—and the latest numbers are no exception. While you might think that spring and summer are the most profitable seasons for selling, this fall has the potential to prove you wrong!

Here are the highlights from the  National Association of Realtors’ latest home-selling report.

Buyer’s Market vs. Seller’s Market

A "For Sale" sign in the front yard of a home.

Before we dig into the numbers, it’s important to provide a little context as to what they mean.

Buyer’s and seller’s markets are primarily determined by the amount of inventory available. If there’s less than 6 months’ worth of homes for sale, then prices will go up, leading to a seller’s market. On the other hand, when inventory tops 7 months, price tend to depreciate and the market swings in the favor of buyers.

With that in mind, let’s get to the numbers!

Sales vs. Inventory

A key in front of a miniature model of a home.

While sales have gone up, the most important takeaway from the report is the inventory. At the end of August, the total housing inventory sunk by 2.6% to 1.86 million homes for sale.

Unsold inventory is lower than the 4.3 month figure recorded last August, which represents a 4.1 month supply based on the current sales pace. With increased demand and limited supply, sellers are benefitting in major ways—namely, price increases.

Why the Increase in Buyer Activity?

People shaking hands over a real estate transaction.

Typically, buying slows down during the fall and winter months, but with mortgage rates remaining at near-record lows, it’s been hard to resist taking advantage of them. In fact, The Existing Home Sales Report also shows that 49% of properties were on the market for less than a month when they were sold.

The bottom line? If you’re planning on selling, now’s the perfect time to capitalize on ready, willing, and able buyers—and likely for a better price than usual.

List Your Home with Linda Craft & Team REALTORS®

Contrary to popular belief, you don’t have to put off your home-selling plans until the spring or summer—the last few months of the year are shaping up to make for a stellar seller’s market.

Want to take advantage of these favorable conditions and sell your home before the end of the year? Then let Linda Craft & Team, REALTORS® help. With hundreds of years of combined local experience, we have the resources, expertise, and skill-set to ensure that your property sells for top dollar! Whenever you’re ready to get started, we’re just a phone call away.

Ace Your Real Estate Experience: A+ Reasons to Hire an Agent

In a lot of ways, buying and selling a home is like a test. You want to make sure you study up on all of the materials and have the right supplies before you get started.

But maybe most importantly, you want to make sure you have a teacher that can guide you through the material in a way that’s easy to understand and sets you up for success.

If you’re on the fence about hiring an agent to help you buy or sell your home, here are a few ways we can help you ace the process.

Decode Contracts

Paperwork.

During the real estate journey, you’re going to have to deal with a lot of paperwork. Sometimes it’ll be easy to understand, but other times, all of that jargon will probably look like a foreign language—especially if it’s your first time.

We’ll make sure you’ll know exactly what the papers say, why they’re necessary, and what they mean for you.

Breeze through Negotiations

People shaking hands across a table.

If you aren’t used to negotiating, then this step in buying or selling a home can be tough to handle—especially since you’ll be emotionally invested in the process.

When you work with an experienced realtor, we’ll act as a buffer between you and the other party. Not only will we work to get the best deal possible for your wants and needs, but we’ll also provide a level-headed perspective.

Understand Pricing

People pointing at a laptop screen.

If you’re selling your home, then finding the right price is the key to success. Price too low, and you won’t maximize your investment. Price too high, and you’ll miss out on buyers—and maybe even have to bring your price down.

Luckily, we can make sure you have the right price from the get-go. With our home valuation, we’ll take into account all of the local and national real estate trends, as well as any updates you’ve made to your property.

When it comes to buying, we can also help you figure out whether you’re getting a fair price for your purchase. The last thing you want to do is spend your hard-earned money on a home that isn’t worth it!

Translate Market Conditions

People in a meeting.

Did you know we’re in a period of nearly unprecedented drops in mortgage rates? That home prices have been steadily ticking up this year? That more and more millennial buyers are entering the market?

We know all about the intricate details that make up the market conditions. These details can help decide everything from how high you can price your home to how long it’ll sit on the market. Before you even list or start searching, we can breakdown what the current conditions mean for your experience.

Benefit from Experience

People getting keys to a home.

Above all, we know the ins and outs of buying and selling. We’ve been around the block more than a few times—after all, our team does have hundreds of years of combined experience in real estate—so we know exactly what it takes to be successful.

You might have other options when it comes to real estate professionals in the Triangle, but if you get to know a little more about our team, you’ll start to understand why our clients swear by us.

Don’t Flunk Your Real Estate Journey

If real estate is like a test, then we think we can help you ace it. At Linda Craft & Team REALTORS®, we have years of experience with buying and selling homes in Raleigh—meaning we know exactly how to handle whatever the market throws at us.

Take some time to explore our resources, whether you’re buying, selling, or just exploring the area, and give us a call when you’d like to get started!

5 Simple Steps to Decrease Your Buying & Selling Stress and Avoid Information Overload

The internet is an amazing tool, but sometimes, having easy access to all of the information we could ask for can be overwhelming—especially when facing a major decision like buying or selling a home.

Which season is the best for buying? How do you price your home correctly? What do you need for your mortgage application? Oftentimes, conflicting answers can complicate our decisions.

Avoid confusion, take a deep breath, and stay on the right track by following these five steps!

Calm Down

According to productivity expert Jeff Davis, the first and most important step is to recognize any stress or concern that might be building up, and stop it in its tracks before it leads to more panic.

Slow Down

A woman in a coffee shop.

Take a minute, and let yourself breathe. The pace at which you can find information gets quicker and quicker as technology improves, and it can often make you feel pressured by unrealistic time constraints. Stop for a moment and collect your thoughts!

Think

Why did you want to buy or sell your home? Why did you choose now? What are you hoping to achieve? Remind yourself of your goals, and recognize anything that might be impractical. Are you still focused on what’s most important?

Plan

A person journaling.

Now that you’ve gained some new knowledge, does anything about your search need to change? Do you need clarification on a few points, or are you worried about a certain outcome? Your agent is the perfect resource for any of your questions or concerns—that’s what they’re there for!

Act

Have you taken time to consider your options? Give it some thorough consideration before making any concrete moves, then meet with your agent and get the ball rolling.

Avoid Information Overload

Two women meeting around a laptop.

Don’t get stressed out about all of the conflicting information on buying and selling—and don’t overload yourself by not coming up for air! Instead of consulting the World Wide Web, take your questions to Linda Craft & Team REALTORS®. With over 300 years of combined real estate experience, we can give you the right answer to any and all of your buying and selling questions.

Ready to Get Started?

So are we. Get in touch with Linda Craft & Team REALTORS®, and we’ll guide you through the confusing ins and outs of the real estate process. Get to know more about our resources, expertise, and local knowledge, and give us a call when you’re ready to explore all of your Raleigh real estate options!

The Two Need-to-Know Factors for Pricing Your Home Right

The real estate market is in a unique situation right now. Mortgage rates are the lowest they’ve been in years—and expected to keep decreasing—and many people are left wondering what that means for home prices.

While housing prices are currently increasing at a slower rate than usual—coming in around 3.7%, compared to the average of 6 – 7% over the past few years—they’re still surpassing historic norms.

In a competitive and active market like Raleigh, knowing how to price your home accurately is more crucial than ever! Luckily, we can help. Here are the two biggest factors to keep in mind when pricing a home.

Consider the Appraisal Gap

A woman writing in a notebook.

The Home Price Perception Index checks in every month on the difference between homeowners’ estimates of their property and the appraiser’s evaluation. Over the past few months, that number has steadily ticked up. Last July the difference was around .25% lower than buyers expected, but it’s tripled since then, now standing at .78%.

While that may not seem like a major gap, that small percent can still mean thousands of dollars in difference come closing—money that sellers would have to make up for.

Avoid Price Cuts

A man glancing over a booklet in front of a window.

Not valuing your property accurately can create further problems down the road, as well. Realtor.com recently reported that price cuts in homes have increased 2% since last year. Again, 2% may not seem like a huge number, but 37 out of 50 of the largest US housing markets reflected this decrease—including Raleigh.

Oftentimes, there isn’t anything wrong with a home that gets a price reduction—it just started with the wrong price. If you hit the ground running with an accurate listing price, you won’t have to worry about knocking it down in the future! In fact, our selling tips can even help you net more for your home than usual.

List Your Home for the Right Price

Navigating market trends can be tricky, but luckily you don’t have to do it alone. At Linda Craft & Team REALTORS®, we have years of experience with buying and selling homes in Raleigh—meaning we know exactly how to handle the ups and downs of the market.

Learn more about what we offer our sellers, get an accurate price for your home, and give us a call when you’re ready to list!

Buying and Selling in Raleigh? Here’s Why It Pays to Have a Professional on Your Side

With all of the latest technology and new ways of buying and selling, you might be wondering: “What benefits do I gain from working with a real estate agent?” While apps and websites may sell an easy real estate process, the truth is that if often ends up being far from that.

If you’re preparing to buy your dream home or sell a home for top dollar in the Raleigh area, here’s why you should enlist the help of an agent.

The Search Process Takes More Than You Think

A man on his laptop.

From starting your search to closing on your home, there are over 230 possible steps you’ll need to take—and when you decide to go it alone, you may end up adding to that number.

Even the search process, as simple as it may seem, is infinitely more complex. Without representation, you likely won’t gain access to information like the property’s public record for ownership and deed type, the land use coding and deed restrictions, or the property’s curb-appeal assessment.

Not only will a skilled agent secure all of that information for you, but they’ll also match you with similar homes that fit your more specific criteria—criteria that you may not find on online searches.

Negotiating Can Be Challenging

Two women meeting and discussing paperwork.

With low mortgage rates and steadily rising housing prices, it’s a prime market for both buyers and sellers. This is good news, but also means you’ll likely be dealing with more competition than usual.

Working with a skilled negotiator can not only be the difference between your offer being accepted or denied, but it can also save you thousands of dollars in the end.

When negotiating a home sale, you’ll have to deal with a number of parties, including the buyer and the buyer’s agent, the buyer’s attorney and lender, and the home inspection company. Every step—from your original offer to the inspection to the closing—demands guidance from an agent who knows their way around the process.

At at Linda Craft & Team REALTORS®, we have over 350 years of combined real estate experience—which means countless successful negotiations.

What is Your Home Worth?

The kitchen of a home.

Since mortgage rates have been trending lower than in years past, home prices are veering in the opposite direction. Your agent should have an in-depth knowledge of the greater Raleigh area real estate market, enough to ensure that your home is priced competitively and accurately—or that you’re getting a fair price for your purchase.

In the end, you need an agent who will be transparent with you, even if it means telling you something you may not want to hear.

Enlist the Help of Linda Craft & Team REALTORS®

If you’re in search of local real estate professionals, look no further than Linda Craft & Team REALTORS®. Whether you’re buying and need help navigating the process or selling and hoping for top dollar, our track record of success proves that we have what it takes to achieve your real estate goals.

Interested in learning more about our real estate services? Please don’t hesitate to give us a call.

Home Seller Perspective: The 3 Most Common Reasons for Selling

Two older adults holding hands.

Selling your home is a big decision. After all, it involves pricing your home, staging it to perfection, negotiating with the buyers, and executing the perfect sale. Plus, once you finish all of that, you’re tasked with relocating!

While moving can be challenging, it’s not impossible. And, oftentimes, a sellers’ reasons for listing their home far outweigh any of the stresses involved with selling and relocating.

Interested in knowing why so many homeowners are choosing to sell? Here are the top three reasons for selling a home, broken down by age.

Upsizing

According to the National Association of Realtors’ Generational Trends Report, younger homeowners (aged 29 to 53) cited needing more space as a reason for selling their home.

Eventually, your needs outgrow the size of your “starter home.” Whether you want to add in a home office, plan for a growth in your household, or adopt a dog, needing more space in your home as you get older is a common reason for selling.

Relocating for Work

Two adults shaking hands.

Finally, after years of applying and working, you’ve finally landed your dream job! The only catch: it’s in another state or city. For homeowners aged 54 to 63, this is the most common reasoning for selling one’s home.

Relocating for your dream job can be tricky. Let us know if you’d like help planning your upcoming move, or searching for homes in your new area!

Moving to Be Closer to Friends and Family

For homeowners over the age of 64, moving “to be closer to friends and family” is the most common reason for selling a home. Oftentimes, as homeowners grow older and enter retirement, they find that they don’t need quite as much space as they once did.

This, combined with the desire to be closer to extended family and friends, is a highly compelling reason to sell your home and relocate.

Tips for Selling Your Home

Interested in selling your Raleigh home? No matter your reasons, Linda Craft & Team REALTORS® is here to help. Give us a call today to learn more about our unique home-selling programs.

Need to sell in a hurry? We can help with that as well! Browse our site and check out our free home-selling resources today to learn more.

A New Kind of Home Buyer: Tips for Marketing Your Home to Millennials

Millennials get a lot of flack, but they’re an important part of the real estate market. In fact, they make up the largest generational percentage of home buyers right now!

So, if you’re planning on selling your home soon, it’s important to keep the average millennial home buyer in mind. This generation is unlike any that’s come before it, and the way they buy everything (from laundry detergent to life insurance) is unique.

When it comes to catching the eye of the discerning millennial home buyer, here’s what you need to do:

Create a Strong Internet Presence

It goes without saying that millennials rely on the Internet for, well, everything. This isn’t unusual: the Internet makes every kind of shopping easier and more accessible.

As such, giving your home an effective online presence is key. It needs to be easy to find via the most popular home-buying networks, and it has to look great no matter the screen size. After all, more home buyers than ever before are using their smartphones to find their dream home.

Don’t Underestimate the Importance of Professional Listing Photos

A beautiful modern kitchen.

Because millennials rely on the Internet to search homes for sale, your home’s photos have to stand out in a big way. After all, with the right photographer even the smallest home can look like a palace.

So, don’t skimp on this expense! Great photos could be the difference between a home selling within hours, and a home languishing on the market for months.

Show How Your Home Will Improve their Lifestyle

Millennials are looking for homes that will improve their lifestyles and be close to wherever they need to be during the week. As you market your home online, be sure you’re highlighting both its features and location in your listing description.

Tell an exciting story of how much better their life will be once they buy your home! Craft your listing description to carefully touch on all the best parts of your home and its surroundings, and let buyers know exactly why they need to buy it.

Know What Millennials are Looking for in a Home

A pair of hands typing on a smart phone.

So, what are millennials looking for anyway? Market research finds that millennial buyers are attracted to affordable homes with eco-friendly and smart features. If your home has any green features or environmentally friendly add-ons, you’ll definitely want to highlight them.

In addition, if you’ve outfitted your home to accommodate any smart features that use technology—like a Nest thermostat or other Smart Home appliances—be sure to mention that in your listing description and social media promotion.

Use a Pro to Market Your Home

The easiest way to market your home to millennials? Work with a real estate specialist who understands this unique market—and how to best target real estate’s next generation of buyers.

Here at Linda Craft & Team REALTORS®, we have an in-depth understanding of the Raleigh real estate market. Allow us to market your home and sell it for top dollar within your timeline.

Give us a call today for more information about selling your home to millennials!

Why 2019 is THE Year to Sell Your Raleigh Home

A couple touring a home for sale with a real estate agent.

If you stay up to date on real estate trends, you’ve probably noticed that interest rates and home prices are rising. Many homeowners are taking this as a sign that it’s a bad time to sell their homes because buyers won’t be as interested.

However, that couldn’t be further from the truth! Buyers are still highly motivated—especially in the greater Raleigh area.

Buyers are Out in Full Force

Elderly couple talking with a real estate agent.

According to NerdWallet’s 2018 Home Buyer Report, around 32% of Americans are planning to buy a home in the next five years. Millennials in particular are most likely at 49%.

Homebuyers have their own personal reasons for buying real estate. Of those Americans surveyed by NerdWallet, 44% want to buy a home because they think it’s a good investment.

They’re not wrong! We’ve written about it many times before, but buying a home is the most efficient way to build your wealth. When you own a home and pay off your mortgage every month, you’re really paying yourself. You’re building up your equity for the long term, and you can expect your hard work to pay off!

That’s Why Now is the Time to Sell

Home with a red "SOLD" sign out front.

Let’s review. Not only are buyers highly motivated, more and more sellers have decided that now is not the time to sell. What does that mean for you?

There’s less competition AND more buyers out! You don’t have to wait on the market if you want to sell now.

Sell Your Raleigh Home for Top Dollar this Spring

Ready to make a tremendous return on your real estate investment? Then it’s time to list your Raleigh home with Linda Craft & Team REALTORS®.

We offer a wide array of home-selling services, resources, and tools to better assist you in selling your Raleigh area home. With more than 30 years of unparalleled experience in the Raleigh and Greater Triangle real estate market, we know exactly what it takes to sell your unique home for top dollar. Contact us today to learn more.