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Tag Archives: buyers

What Buyers Say They Need Most (And How the Market’s Responding)

Bank of America recently asked potential buyers what would make them feel more confident about making a move. The top answers? Improved affordability, especially when it comes to prices and mortgage rates (see below). The good news is that while the overall economy may still feel uncertain, we’re starting to see signs of positive shifts […]


Worried About Mortgage Rates? Control the Controllables

You’ve probably heard a lot about mortgage rates recently. Headlines may talk about the Federal Reserve’s (the Fed) recent meeting and its impact on rates. However, the Fed doesn’t directly set mortgage rates, despite what the headlines might imply. The reality is that mortgage rates are influenced by various factors, including geopolitical uncertainty, inflation, and […]







Homeownership Is Still at the Heart of the American Dream

Purchasing a home is more than a transaction—it’s a pivotal part of the American Dream. Owning a home transcends the concept of merely having a residence; it represents belonging, stability, and autonomy. Nicole Bachaud, Senior Economist at Zillow, reinforces this sentiment: The American Dream is still owning a home. There’s a lot of pent-up demand […]



Is Owning a Home Still the American Dream for Younger Buyers?

The American Dream isn’t one-size-fits-all, but for many, owning a home remains a cherished ambition. A recent Bankrate survey confirms this, ranking homeownership as the top marker of personal success for Americans (see graph below): In fact, according to the graph, owning a home is more important to people than retiring, having a successful career, […]