A New Kind of Home Buyer: Tips for Marketing Your Home to Millennials

A young millennial couple standing in front of the home they've just purchased.

Millennials get a lot of flack, but they’re an important part of the real estate market. In fact, they make up the largest generational percentage of home buyers right now!

So, if you’re planning on selling your home soon, it’s important to keep the average millennial home buyer in mind. This generation is unlike any that’s come before it, and the way they buy everything (from laundry detergent to life insurance) is unique.

When it comes to catching the eye of the discerning millennial home buyer, here’s what you need to do:

Create a Strong Internet Presence

It goes without saying that millennials rely on the Internet for, well, everything. This isn’t unusual: the Internet makes every kind of shopping easier and more accessible.

As such, giving your home an effective online presence is key. It needs to be easy to find via the most popular home-buying networks, and it has to look great no matter the screen size. After all, more home buyers than ever before are using their smartphones to find their dream home.

Don’t Underestimate the Importance of Professional Listing Photos

A beautiful modern kitchen.

Because millennials rely on the Internet to search homes for sale, your home’s photos have to stand out in a big way. After all, with the right photographer even the smallest home can look like a palace.

So, don’t skimp on this expense! Great photos could be the difference between a home selling within hours, and a home languishing on the market for months.

Show How Your Home Will Improve their Lifestyle

Millennials are looking for homes that will improve their lifestyles and be close to wherever they need to be during the week. As you market your home online, be sure you’re highlighting both its features and location in your listing description.

Tell an exciting story of how much better their life will be once they buy your home! Craft your listing description to carefully touch on all the best parts of your home and its surroundings, and let buyers know exactly why they need to buy it.

Know What Millennials are Looking for in a Home

A pair of hands typing on a smart phone.

So, what are millennials looking for anyway? Market research finds that millennial buyers are attracted to affordable homes with eco-friendly and smart features. If your home has any green features or environmentally friendly add-ons, you’ll definitely want to highlight them.

In addition, if you’ve outfitted your home to accommodate any smart features that use technology—like a Nest thermostat or other Smart Home appliances—be sure to mention that in your listing description and social media promotion.

Use a Pro to Market Your Home

The easiest way to market your home to millennials? Work with a real estate specialist who understands this unique market—and how to best target real estate’s next generation of buyers.

Here at Linda Craft & Team REALTORS®, we have an in-depth understanding of the Raleigh real estate market. Allow us to market your home and sell it for top dollar within your timeline.

Give us a call today for more information about selling your home to millennials!

The Best Smart Home Technology for Upping Your Home’s Value

Repainting the walls, updating the kitchen and bathroom, replacing the hot water heater—there are ways to increase your home’s value that stand the test of time. But as the market and the priorities of buyers change, there are newer, more popular ways to get a high return on your investment!

Smart home technology is becoming a bigger factor for buyers, and it’s not hard to see why. Things like smart appliances, high-efficiency lighting, and programmable thermostats aren’t only convenient, but they also save you money on utility bills! Lucky for sellers, smart home technology is pretty affordable compared to other value-boosting projects and can increase your home’s resale value by a few percentage points.

Whether you’re selling your home soon and looking to get top dollar or just curious about your options, take a look at our guide to the top smart home technology to install in 2019.

Smart Appliances

A new kitchen with new appliances.

Pretty much every appliance in your home has a “smart” option—refrigerators, washers and dryers, faucets, ovens, you name it. Smart fridges can self-adjust the temperature and create grocery lists, smart ovens allow you to check how much time is left from your phone and preprogam recipes, and smart washers will run during the most cost-effective time of day.

As far as what to install, you don’t have to replace every appliance with a smart version, but think of what’s most practical. Since kitchens and bathrooms are priorities for buyers, consider replacing the fridge, oven, or faucets.

Smart Security System & Locks

A smart lock on a door.

Installing a smart security system is one of the most popular smart improvements you can make. According to T3 Sixty’s recent survey of buyers interested in smart home technology, the largest amount of interest was shown for smart security systems.

The security includes anything from cameras that upload footage to a virtual database to locks enabled by wifi. Some companies, like Nest, Ring, and SimpliSafe, offer bundle packages with alarms, cameras, and smart doorbells. Since security is such a high priority for buyers, these systems will likely show one of the highest returns on your investment.

Smart Lighting

A lightbulb sitting in grass.

You know those lights that turn on when you clap? This is the next level. Not only can smart lighting be controlled via apps, but it can also be set to trigger under certain conditions, like when you walk by or when you leave for work. Forget to switch the lights off before leaving? No problem—you can just turn them off from your phone!

It’s recommended to buy a starter pack, since those come with light bulbs and other supplies you’ll need for setup. Once that’s all installed, most systems are compatible with smart speakers like the Amazon Alexa and Google Assistant.

Smart Thermostats

A smart thermostat.

Buying a home is a big investment, so if you can show potential buyers how your home can help save them money, it’s going to make your property that much more desirable. According to studies conducted by major smart thermostat providers like Ecobee and Nest, homeowners saved 23% in heating and cooling costs (Ecobee) and around $150 annually (Nest). You can even estimate what the savings in your home might look like with an energy calculator!

The most popular smart home thermostats are Ecobee and Nest, which will run you around $200 – $300. If you’re interested in a budget option that will still look flashy to buyers, check out Honeywell. Of course, each system offers different features, so be sure to do a little research beforehand.

Smart Blinds

Blinds.

Smart blinds are a little more of a cosmetic perk for buyers, but they do have their money-saving benefits. You can set the shades to open or close based on peak sunlight times or the temperature of your home, which saves a few extra dollars on heating and cooling here and there. They also add an extra layer of security and convenience to the home, both of which are big selling points for today’s buyers.

Depending on the model you get, you can control your smart shades through an app, a smart hub, or even just your voice. You can even coordinate them with other smart features in your home, like the lighting or smoke detectors!

Check out options like the Serena smart shade by Lutron, the Pella Insynctive line, or Ikea’s upcoming August line.

Getting Ready to List Your Home?

While smart home technology might be one of the most popular ways to up your home’s value right now, there are a number of other options. If you’re curious, our team can even do a walkthrough of your house, suggest a few upgrades, and tell you the most competitive listing price!

Whether you’re getting ready to buy, sell, or just starting your home search in the Triangle area, the Linda Craft & Team REALTORS® will be around to answer all of your questions along the way—just give us a call!

The Top Tax Deductions & Credits for Homeowners in 2019

Taxes are confusing, which is why many people in the U.S. choose to hire an expert to do their taxes for them. After all, there are so many numbers to know, forms to have ready, records of income and expenses, W-4s, 1099s, 380-Ts—we could’ve just made that last one up, and there’s no way of knowing!

Even though taxes might be complicated, they (sometimes) have a few perks. And if you own a home, those perks could mean a major bonus on your return. If you’re thinking of buying a home before next year’s taxes are due, here’s everything you need to know about how making a home purchase can affect your returns.

A calculator app on an iPhone.

Deductions vs. Credit

Before we kick off the fun stuff, it’s important to know a little jargon—namely, the difference between a deduction and a credit.

When it comes to credits, think of them like tax-related coupons that reduce your dollar-for-dollar total. A few major tax credits include child tax credits, adoption credits, education or retirement credits, or credits for energy efficient homes and cars. Depending on the credits you qualify for, you could get anywhere from a few hundred to a few thousand dollars taken off of your tax liability.

Deductions are a little different: they reduce your taxable income, which can then adjust the total that you owe. Claiming certain deductions means that that part of your income is exempt from being taxed. Knowing which deductions to claim is key when filing, especially for homeowners.

Tax Benefits for Homeowners

Buying a home is expensive, but when it comes to tax time, here are the ways you can make some of that money back.

Various tax documents.

Mortgage Interest

One of the reasons that taxes for homeowners are so confusing is because they tend to change based on federal standards. Over the past few years, the federal Tax Cuts and Jobs Act pretty drastically altered the tax benefits for home ownership.

The most important change to know this year has to do with mortgage-related deductions. Previously, the tax deduction for home mortgages was limited to interest paid on $1 million debt for jointly filing married couples and single filers and $500,000 for married couples filing separately. Now, the numbers look more like $750,000 for the former and $500,000 for the latter. Additionally, interest paid during closing can also be counted towards this number.

Property & State Taxes

Did you know that the amount you pay in property taxes, state income taxes, and local sales tax is also deductible? If you pay property taxes through escrow, your lender will need to get the amount for you on your 1098 form, otherwise you should be able to find it in your personal records. The latest tax laws have instituted a cap at $10,000, but every little bit counts!

Private Mortgage Insurance (PMI)

Believe it or not, tax deductions on PMI are a hotly contested subject. Until recently, buyers were able to deduct the payments they made on Private Mortgage Insurance, but as of 2017, that ability expired. If you did buy your home before 2017, then your yearly income will determine how much you can deduct.

There’s no timeline on when deductions for PMI could return, but, unfortunately, if you’re a more recent home-buyer with these payments, those perks aren’t currently available.

Credits

We talked a little bit earlier about the difference between deductions and credits, so what sort of credits can you get as a homeowner? One of the biggest tax credits that homeowners can cash in on is having energy-efficient homes. In fact, if you installed geothermal heat or solar energy, you could be entitled to credit for up to 30% of the installation fee.

Other energy-efficient features, like storm doors and added insulation, can net you a few hundred dollars in credit, as well.

A person holding several one hundred dollar bills.

Tax-Free Profits

While many parts of the tax law have changed in the past few years, one aspect has stayed the same: tax-free profits. Selling your home not only means a big profit after the sale, but a large portion of the money you make won’t even get taxed—meaning you get to pocket more.

Married homeowners who sell their homes won’t have to pay capital gain taxes on up to $500,000 from the sale, while single filers can keep half of that as non-taxable income.

While there are some guidelines—like the home must have been a primary residence for at least two of the past five years—it’s a big plus when it comes to selling.

Want to Explore More of the Benefits of Home-Owning?

Believe it or not, there are a lot more benefits to owning a home than tax deductions.

If you need help navigating the ins and outs of the home-buying and home-owning process, Linda Craft & Team REALTORS® is here to help. With years of local experience and Raleigh real estate expertise, we have the skills and resources necessary for home-buying and selling success.

Ready to learn more? Just give us a call.

Up Your Home’s Resale Value with These 5 Outdoor DIY Projects

Spring is here, and summer is closer than ever. That makes it a great time to get outside and spruce up your home’s exterior!

If you’re planning on selling your home soon, a little outdoor maintenance can go a long way. In fact, here are five outdoor projects you can do yourself that are sure to add resale value to your home.

Install a Fire Pit

Fire burning in a backyard fire pit.

Imagine spending a warm summer evening out back with your friends, sipping cool drinks and roasting marshmallows over an open fire. The truth is, installing a fire pit is easier than you might think!

A fire pit is made out of fireproof materials and should sit on a flat surface at least 15 feet away from your home and any trees. Here’s a how-to guide for building a backyard fire pit.

Remember, check your local building codes before beginning any type of construction!

Don’t have a yard for a fire pit? Turn your balcony into a cozy dining area instead!

Add Some Outdoor Lighting

Transform your backyard space for summer with lights that add both ambience and security. You can safely add low-voltage lighting to your front or backyard by yourself, even if you don’t have extensive electrical experience.

Whether you opt for motion-activated LED lights or hanging fairy lights, you have some great options to consider for your yard!

Have a nice back deck or balcony? Add some lights to make it a great place to gather any time, day or night.

Fix the Front Door

A front door with a key in the lock.

Your front door should be clean, bright, and welcoming! After all, it’s the first thing potential buyers will see when they enter your home.

There are a couple of different options to freshen up your front door. If it’s very old or damaged, you could replace it altogether. Other options for sprucing up your door include painting it a different color,touching up the paint job, or replacing the doorknob or knocker.

Live in a condo with an interior front door? You can still spruce up your entryway with a nice welcome mat and some potted flowers.

Power Wash the Exterior

Dirty siding on your home can make it look old and neglected, which can be a major turn-off for buyers! A simple solution to get your home’s exterior looking like new is to rent a power washer to take care of any dirt. We recommend renting a heavy-duty, gas-powered pressure washer, as these are the most efficient.

Depending on your home’s specific material (vinyl, stucco, brick, etc.), you will need to obtain a specific type of detergent to power wash your home. Be sure to opt for an environmentally friendly version!

Refresh Your Landscaping

The front exterior of a home that's been manicured with trimmed shrubs and flower beds.

Taking the time to properly maintain your landscaping—and adding a few new features here and there—can both increase your home’s resale value and attract more buyers. After all, real estate is all about the curb appeal!

Installing an attractive stone walkway, mulching your flowerbeds, planting new flowers or shrubbery, and planting trees are all great ways to improve your home’s landscaping.

Don’t have a yard? You can still spruce up your entryway and outdoor areas with potted flowers or hanging planters.

Looking for More Home-Selling Strategies?

Linda Craft & Team REALTORS® can help you increase your home’s value and get it sold fast.

Contact our team today to learn more.

Spring into the Selling Season with These Pro Cleaning Tips

In just a few short days, we’ll turn the corner into warmer weather. There’ll be no more cold mornings, flowers will bloom, trees will grow, birds will sing, and it will officially be spring. Okay, maybe the changing of seasons doesn’t work quite so suddenly, but spring does mark the beginning of a notoriously busy home-buying season.

Since buyers are so active during spring, there’s no better time to list your home. But if you want to stand out in the crowded market, you’re going to have to dig deep into some spring cleaning beforehand.

Here are a few things you can do to kickstart your home-selling, spring cleanup process!

Make a Plan

You don’t have to get all of your cleaning done in one day—or even one weekend. All you need is a solid plan, even if it takes you a few weeks to complete. Take a look at what areas in your house need the most work, and get down to planning out nitty-gritty details.

Coordinate your plan by room and move along space by space, leaving nothing but sparkling clean surfaces in your wake.

Get out Stubborn Stains

A pair of boots sitting on a white carpet.

Maybe you’ve been avoiding cleaning because you know your home has some serious problem areas. Whether it’s getting a years-old stain out of the carpet or returning grungy bathrooms and appliances to their former glory, it’s possible to get out even the worst of stains.

Vinegar, dish soap, warm water, baking soda—these simple household items can get rid of anything from wine stains to mud tracks to coffee spills. All it takes is a little time and some elbow grease!

Try Some Value-Adding Projects

A man rolling a paint roller in a tin of yellow paint.

Since you’re already devoting some time and energy to making your home look its best, why not try a few DIY fixes, too? There are tons of small updates that’ll only take up a few hours of your time, but are worth your while when it comes to selling.

From putting a fresh coat of paint on the walls to power washing your siding, all it takes is a quick trip to your local hardware store to make your home look 10/10.

Dig into the Kitchen & Bathroom

A kitchen sink with the water turned on.

It’s no secret that the kitchen and bathroom are the two most important areas to a buyer. So when you’re making your spring cleaning plan, put some extra time and thought into how you can improve these spaces.

In the kitchen, focus on scrubbing every surface—floors, cabinets, countertops, etc.—cleaning out your drain, and polishing up the appliances. For the bathroom, get rid of any mildew or grime discoloration, and put some elbow grease into cleaning the cracks and crevices in the room.

Think Green

A closeup of blades of grass.

Cleaning can introduce a lot of dangerous chemicals into both your home and the area around your home, but using them can sometimes seem unavoidable. If you’re worried about storing and using hazardous materials around your home, there are plenty of safer ways to make your own cleaning products.

In fact, vinegar, dish soap, baking soda, and water can get most of the jobs you need done, and done well. You can also find a few eco-friendly cleaning products at your local grocery store.

Sell Your Home this Spring

Spring is one of the best seasons to sell your home, so don’t miss out on all of the potential buyers browsing the market. If you’re thinking of selling this spring, now is the time to get started.

Contact us at Linda Craft & Team REALTORS® to learn more about what you need to do to get your home in top shape for spring selling, and let’s get started with your real estate journey today!

Searching for a Smaller Home? Here are the Top Tips for Downsizing

Downsizing can be a great choice for homeowners looking to make a financial or lifestyle change. After all, a smaller amount of space means less money on utility bills and less stress from clutter.

Are you a new empty-nester? Moving for financial reasons? Or maybe you’ve watched a few episodes of Tidying Up with Marie Kondo and feel inspired?  No matter your motivation, you’re not alone—downsizing has become an increasingly popular trend for homeowners everywhere.

If you’re making the move to a smaller place, here are some tips for a Marie Kondo-style downsizing experience.

Know What You Have

A suitcase filled with random belongings.Walk through your house room by room, and make a detailed list of your belongings. A helpful tip for keeping track? If you aren’t in a rush to downsize, take note of each item and how often you use it over the course of a few weeks or a month. That way, you learn exactly what you’d miss most and what you could go without.

Some downsizers use a color-coded sticker system, some jot notes in a notebook, and some just sort things into piles. Find the method that works best for you, and go from there.

…And What You Don’t Need

A row of clothes hanging in a closet.Once you’ve found out what items aren’t essentials, it’s time to toss them out. Try to focus on things like duplicate items, such as more than one kitchen utensil, and large collections that have accumulated over the years. To paraphrase the aforementioned organizing consultant Marie Kondo: keep the things that spark joy….but get rid of the rest.

There are plenty of great options for rehoming your unwanted items. Try making a little extra money by selling online, donating things to a good cause, or giving items to friends and family.

Maximize Your Space

A built-in wall shelf with small trinkets.When your overall amount of space goes down, you’re required to think of ways to use what you have more efficiently. Storage gadgets such as wall racks, built-in shelves, and pull-out cabinets can tuck belongings out of the way and give you a surprising amount of real estate to work with.

You might also have some furniture that can do double duty. Lots of kitchen or coffee tables either come with or can be customized to include drawers underneath, and bed frames are great for hiding away sliding storage units.

Measure, Measure, Measure

Measuring tape and two rulers laying on a white surface.Hopefully, you’ll have a solid idea of the space you’ll be moving into—at least as far as square footage goes—so you’ll know exactly how much room you have for all of your belongings.

Once you know the size of your space, break out the measuring tape, and take note of the dimensions of the furniture you’re bringing along. The last thing you want is to haul your couch all the way to your new home only to discover that it doesn’t fit in the living room.

Ready to Make a Move?

We know that paring down your possessions can be tough, and moving comes with a wide range of emotions. Try taking pictures of the things you’ll miss most, so you can keep the memories around in your new space.

Once you’re ready to get started on your new home search, give Linda Craft & Team REALTORS® a call. We have years of experience helping Raleigh buyers and sellers achieve success in their real estate transaction. Allow us to use our expertise to help you find the home you’ve been searching for.

Make Buyers Fall in Love with Your Home with These Easy Staging Tips

Love is in the air! We’re not talking about Valentine’s Day — we mean all of the buyers falling in love with your home thanks to these easy staging tips.

From simple DIY projects to decor and decluttering pointers, these effortless staging tips will wow the next buyers that step through your front door.

And, when you’re ready to list, don’t forget to request a free home evaluation from Linda & Craft Team REALTORS®!

Clean, Clean, Clean

A woman mopping her kitchen floor.The single most important step for staging success? Clean. Break out those rubber gloves and scrub every corner, crack, and crevice that you can find. Not only will a clean home convey to buyers that you take good care of your space, but it’ll also ensure less work and fewer problems when they move in.

The home-staging cleaning process is more than just regular vacuuming, dusting, mopping, and scrubbing; you’ll need to go the extra mile. We’re talking waxing the floors, deep cleaning the carpets, polishing all of the handles and doorknobs, and more. Make an extensive list, and devote a whole weekend to tidying up.

Tackle Any Unfinished Projects

A toolbelt on a roofDo you have a notoriously leaky faucet that you haven’t gotten around to fixing, or a stain on the floor that you’ve been covering with a rug? Now is the time to take care of it.

Take an inventory of any unfinished projects you’ve accumulated. Whether it’s repairing a lighting fixture or patching a hole in the roof, ticking off pending projects is critical in the staging process. The last thing a buyer wants is to inherit problems from a home that they could’ve avoided.

Try Small-Scale DIY

A man rolling a paint roller in a tray of yellow paintYou don’t have to add an extra room or install an in-ground pool to make your home stick out to buyers. There are plenty of simple and affordable DIY projects, from decor improvements to easy upgrades and repairs, that’ll make your home pop!

Need some ideas to kickstart the process? Try putting a fresh coat of paint on the walls, replacing outdated lighting, upgrading cabinet handles and doorknobs, or de-popcorning your ceiling — just a few of the many easy ways to elevate your home’s look.

De-personalize and De-clutter

A row of succulents against a white wall.While decorating plays a big role in catching a buyer’s eye, there’s a fine line between standing out and overdoing it. While you might like your style of decorating, buyers could find it off-putting, so keeping it neutral is key. Using house plants and seasonal greenery is always a solid option for filling empty space!

While you’re putting up that new decor, you’ll want your space to be clutter-free and open. If you have any old couches, outdated decorations, or unnecessary accent pieces, take the opportunity to get rid of them before showings start.

List Your Home with Local Experts

From helping you get your home ready to sell to handling the complicated closing paperwork, our team is dedicated to helping you have a successful and stress-free real estate experience.

Are you ready to get started on selling your home? At Linda Craft & Team REALTORS®, we have a proven track record for selling homes in Raleigh for top dollar. Give us a call today to learn more.

New Year, New & Improved Home Value

Happy 2019! What do you want to accomplish in the New Year? If you’re thinking seriously about selling your home this year, or just want to add some value to your property, then it’s time to make a game plan for 2019.

You don’t have to break the bank to build your home equity; there are a number of small, easy projects you can do to increase your home’s value. And bonus: they’re indoor-only, so you can get started right away!

Here are three DIY, cost-effective ways to add value to your home.

Update Your Kitchen

Light-filled kitchen with hanging light fixture.Kitchens and bathrooms sell homes. It’s just a fact. If you’re aiming to add value to your entire home, start with these areas.

In the kitchen, refinish wooden cabinets or use a faux-wood finish on non-wood cabinets to give them an updated look. You can also replace your sink with a trendy single-basin fit and sprayer nozzle, and upgrade your appliances to stainless-steel.

With just a few small updates, you can have your whole kitchen feeling brand new!

Give Your Bathroom a Facelift

New construction bathroom with a soaking tub and granite countertop.Let’s head to the bathroom. With a few small upgrades, you can have your entire bathroom feeling like new.

Consider installing a low-flush toilet, updating your faucets, updating your flooring, re-caulking your bathtub, and even replacing the vanity. Strike the perfect balance between energy-efficient upgrades and aesthetic finishes to create a space that’s peaceful, luxurious, and comfortable.

Bring Some Light Into Your Home

Chandelier light fixture.Consider replacing all the lights (and light switches) in your home for a more modern aesthetic. Swap out traditional light switches with dimmers, install wall-mounted lights in your bathroom for a more luxurious feel, and be sure you’re using high-wattage bulbs in every room.

Adding light to your home will instantly make it appear more open and spacious.

Planning to Sell Your Home in the New Year?

We can help with that. Give us a call to begin exploring your real estate options. We’d love to share some additional tips on how to add even more value to your home!

How to Sell Your Home During the “Off” Season

Sometimes, life happens. Maybe you’ve been hired at a new company across state. Or a sudden change in your family requires you to take in a relative and you need extra space pronto. Perhaps you’re retiring early so you need to downsize. Whatever the case may be, you need to sell your home during the “off” season.

Put simply, the “off” season refers to the period of time when the real estate market slows down. Generally, this means decreased inventory and competition from both buyers and sellers.

So, if you’re tasked with selling a home during the “off” season, you may be asking yourself how you’re going to do it. If you follow these tips, your home sale should go off without a hitch.

Don’t Pause for the Holidays

Person holding a box wrapped in off white gift paper, with seasonal decor tied to the front.While you may have heard other real estate agents say that it’s a good idea to pause your sale during big holidays like Christmas or New Years, we actually don’t recommend it.

If a buyer really needs to find their new home as soon as possible, they won’t likely be deterred by the holidays. And who knows, your home may just be the perfect one for them.

Stage it for Perfection

Living room space with patterned rug, glass coffee table, tasteful decorations, and a lit fireplace.Home staging is a delicate art. You should make sure your home is inviting and warm, but not too overwhelming with personal decor or large furniture. Generally, the best way to stage your home is by following these steps:

  • Hire a professional to deep clean it
  • Go through every single room and de-clutter (get rid of everything you don’t use/want — consider hosting a garage sale or making a donation to your local Goodwill)
  • Highlight the natural space of your home with a few pieces of furniture, but consider renting a storage unit to store excess pieces

Also, take advantage of the cooler weather! Create a cozy atmosphere for people who come to tour your home. Put out a plate of holiday cookies or have a pot of cider simmering on the stove top. This way, they’ll feel at home the minute they walk through your front door.

Price Your Home Effectively

Person doing research by consulting a page of research complete with graphs.Pricing your home is a tricky business no matter what time of year you decide to sell. But if you’re listing your home during your market’s “off” season, you have to be especially careful.

Potential buyers know that the inventory is low, and that the competition is as well. They’ll be looking for every opportunity to bring the listing price of your home down a few notches.

That’s why it’s so important to work with an experienced real estate agent to price your home. The right agent will know what listing price is best for your home, and how to get you the most amount of money for your home sale no matter what month it is.

Looking to Sell Your Home Before the Holidays?

We should talk. We would love to guide you through the home-selling process and get your home sold as soon as possible.

5 Tips Every Military Home Seller Should Know

Whether you’re retiring from the military and planning a move, or you’ve just received PCS orders to relocate, we’ve got your back. As a military homeowner, it’s always smart to have a game plan ready for selling your home on a timeline.

Here are five tips to help get you there!

Make a List of Things to Fix

Man applying plaster to a wall in his home.Before listing your home, go through each room and note any repairs or improvements that need to happen. Make sure you’re taking care of any damaged or malfunctioning appliances. Things like leaky faucets, broken appliances, and carpet damage are a huge turnoff to buyers.

You should also see what aesthetic improvements you can make! This includes things like repainting the walls, replacing tarnished door knobs, and switching out old faucets.

Use Listing Photos from Last Spring (If Possible)

Now that it’s getting colder outside and your grass, trees, and plants might not look so fresh, you may want to consider using exterior photos of your home from spring or summer when listing it. You want your home (and yard) to look as lush and verdant as possible.

Regardless of the time of year, high-quality listing photos pay for themselves. Professional photos will make your home look much more appealing than ones taken on your cell phone, and will invite potential buyers to come see it in person.

Research the Market

Woman smiling at a laptop as she researches the real estate market.The market has probably changed a lot since the last time you bought or sold a home. Before you list your home, take some time to thoroughly research your local real estate market.

Familiarize yourself with things like the current listing prices in your neighborhood, average turnaround times, and the type of housing for sale around where you live. Need a jumping off point for your research? We’ve got your back! We’d love to share some complimentary market reports and research tools with you.

Create a Cozy Atmosphere with Staging!

Now that it’s officially fall, take advantage of cozy fall staging to really welcome buyers into your home. As it gets colder outside, potential buyers will be feeling the cooler temperatures; imagine their relief when they step into your warm and cozy home after being outside in the cold.

Play up the cozy aspects of your home by lighting lightly-scented candles (like cinnamon or cloves, nothing too crazy!) or putting a pot of cider on the stove. Place throw blankets on furniture, highlight your fireplace or wood stove, and make sure to keep all your shades or blinds open to let in the natural light.

Get a Property Valuation

Two parents in military fatigues smiling as they hug their child.The most important step to selling your home within your timeframe is pricing it correctly! It may seem easier, but you really can’t rely on on online home value estimators. These automated systems use algorithms to price homes, and often rely on outdated or even incorrect information. Too often, we see sellers lose out on their hard-earned equity by using one of these tools—sometimes even missing out on thousands of dollars!

Instead, work with a Realtor with extensive experience buying and selling homes in your area. If you’d like a free property valuation, one that takes into account the specific qualities of your home and the surrounding neighborhood in real time, please reach out to us!

Ready for a Successful Home Sale?

As an active duty or retired military member, you deserve a real estate experience that’s custom-tailored to fit your unique needs. When you choose to partner with us, that’s exactly what you’ll get.

Give us a call today to get started!