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How to Successfully Market Your Home in the Digital Age

When is the last time you looked for a new home in a newspaper or magazine ad? How aboutĀ your desktop computer?

Since becoming an integral part of everyday life, mobile devices nowĀ account for 77% of all home viewings and have permanently changed the way real estateĀ marketing operates. So how do you successfully market your Raleigh home when selling in this digital age?

Home Staging is More Important Than Ever

On-the-go technology has given the average home buyer access to more information regardingĀ the history and value of a property than ever before, but has also created a new type of filteringĀ system with home portraits.

Attract Buyers Even with Smaller Listing Photos

In addition, the size and contents of a home portrait play a large roleĀ in consumer satisfaction.

On mobile phones all images are small. Any kind of dĆ©cor other thanĀ what is absolutely necessary appears cluttered in a reduced frame and deters potential buyersĀ from the property.

Professional Home Staging is Best

In short, a professionally staged and well-lit home portrait is more desirable and will be clickedĀ on more readily than a dark and amateurish portrait. Even if the latter is more economicallyĀ sound.

Todayā€™s busy tech savvy buyer will delete properties in an instant based on how they feelĀ about the portrait they are viewing on their mobile device.

Online home listings need to attract viewersĀ ā€”Ā so decluttering has been taken to an all new level,Ā because technology is increasingly faster and smaller.

Market Your Home with Linda Craft & Team

At Linda Craft & Team, REALTORSĀ®, we offerĀ professional home staging, professional photography and advanced techniques to capture todayā€™sĀ digital consumer for all of our sellers.

Our expertise in online marketing is one of the keyĀ reasons we are the number one team in the Triangle for selling occupied homes.

Contact us today at 919-235-0007 or linda@lindacraft.comĀ and let’s talk about how we can helpĀ your Raleigh home sellĀ faster and for more money.

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