Real Estate Ranked as the Best Investment for Americans

Over the past year, experts have been going back and forth over whether or not the United States is headed for a recession. More recently the risk of a recession has waned, but even with the possibility on the horizon, real estate remained strong.

In fact, real estate was ranked by Americans as the safest investment over the next ten years! Check out the numbers from Porch.com’s poll, and learn why now is the prime time to buy.

The Best Investment? Real Estate.

A row of homes.

Porch.com is a site dedicated to helping homeowners complete home renovations big and small, and they recently conducted a survey on generational housing outlooks. One of the questions on the survey? “What do you believe is the safest investment over the next 10 years?”

U.S. housing took the number-one spot, coming in as the response for 27.2% of those surveyed. It was closely followed by savings accounts, with 21.8%, then gold (16%), U.S. bonds (10.6%), and U.S. stocks (10.4%). Additionally, every generation overwhelmingly agreed that owning a home was a good investment, and most also expected the housing market to rise in the next ten years.

And Other Surveys Agree!

It’s not just Porch.com‘s survey that paints the housing market optimistically; there were two additional, unrelated studies that found similar results.

  • The Federal Reserve Bank’s 2019 Consumer Expectations Housing Survey discovered that 65% of Americans believe owning a home is a good investment, a number that has been steadily increasing over the past four years.
  • A Gallup survey also showed that Americans have picked real estate as the best investment for the past six years in a row.

Why Now Is the Prime Time to Buy

Two people shaking hands.

If you’re interested in starting to grow your investment, then now is the perfect time to start your home search. Mortgage rates—which have already been at near-record lows for most of the year—are expected to stay low into 2020. Buying a home now as opposed to waiting a few months could end up saving you a significant amount!

And it’s not only the financial side of things—since winter is typically a slower time for real estate, you won’t have to compete with nearly as many buyers in the Triangle area as you would in the spring. That means you can take your time and find a home that perfectly fits your wants and needs.

Navigate Triangle Real Estate with Linda Craft & Team

With over 350 years of combined real estate experience, Linda Craft & Team, REALTORS® has been helping Triangle residents successfully buy and sell homes for decades. If you’re ready to start growing your investment, then we’re here to help!

Take some time to browse our resources for buyers, use our specialized home search tool to narrow down your options, and give us a call when you’re ready to get started.

The Top 4 Home-Selling Myths, Busted

“Fake news” has become one of the trendiest terms of the decade—even when it comes to real estate. Homeowners are often bombarded with selling advice that promises to get their home sold quickly and for top dollar…but more often than not, these “tips” are nothing more than misleading—and can throw you off-track.

As we near the end of the year, we want to set the record straight. Here’s our list of the top four selling myths, debunked.

Myth #1: It’s Just like Reality TV

Woman watching TV with popcorn

If HGTV is your guilty pleasure, you’ve probably watched hundreds of buyers and sellers navigate the real estate process on camera. Although the shows do get some things right, they’re often scripted and don’t provide an accurate idea of what it takes to sell your property.

One of the biggest misconceptions created by these programs is the length of the selling process. Don’t fall for the TV magic—it actually takes a lot more than a showing and a phone call to close a deal. In reality, homes can sit on the market for 60 to 100 days or more, and the closing process might last for up to 45 days. Instead of expecting instant gratification, it’s best to talk with your agent to create a realistic timeline before listing.

Myth #2: Selling Without an Agent is Cheaper

Clock with coins and wooden house figurine

Many sellers are tempted to list their home as “for sale by owner” because they want to avoid a commission fee. However, the risks involved definitely outweigh the savings. Real estate agents have to wear a lot of hats—they act as everything from property value analyzers to professional marketers to legal negotiators, all of which require years of experience. When you opt to sell on your own, all of that responsibility falls onto your shoulders, and it’s a lot to handle at once.

Although it might seem like you’re saving money by doing it all yourself, an agent can protect you from scams, guide you through paperwork, and even sell your home for up to 75% more. In fact, a recent assessment by the National Association of Realtors notes that the average FSBO home price was $185,000, while homes sold by a Realtor went for $245,000. That’s a $60,000 price difference, which is much more than what you’d pay in commission!

Myth #3: You Can Only Sell in Spring or Summer

Woman throwing leaves

It’s no secret that spring and summer are prime seasons for real estate, but that doesn’t mean you should only list during those months. In fact, there are some hidden benefits to selling during the fall and winter that you might not have considered.

Many people buying in the second half of the year are often more motivated to make a deal, whether they’re relocating or adapting to a change in their personal life. That means they’ll likely have their paperwork and finances in order well beforehand, which speeds up the closing process. You’ll also deal with less competition, which will make your home stand out more and give you extra negotiating power.

Myth #4: You Can Price Your Home by Yourself

Agent and client discussing a contract

There are countless mistakes to avoid when it comes to pricing your property, especially if you’re a first-time seller. Many homeowners believe they know their home best and can set their own price, but this isn’t necessarily the case. Oftentimes, sellers put more value into their home than it’s actually worth due to personal feelings—after all, it’s hard to see your own home without an unbiased eye! The right agent will know the ins and outs of the local market and won’t be so biased, which makes them qualified to give you a more accurate estimate.

It’s also crucial to be wary of online home estimators that promise instant results. Believe it or not, they won’t take into account any recent upgrades or repairs you’ve made on your home. A website also lacks the same personal touch as a real person. An agent will do thorough research into real estate trends in your area, as well as other properties that have sold nearby. Their hyper-local analysis paints a better picture of what your home can actually sell for.

Looking for More Selling Advice?

Whether you’re selling your first home or your fifth, it’s always a good idea to brush up on your real estate knowledge. If you have questions or are ready to list, feel free to reach out to Linda Craft & Team, REALTORS® for more information. We can’t wait to team up and tackle the selling process together!

5 Big Reasons You Should Sell Your Triangle Home This Winter

We know what you’ve heard—it’s almost impossible to sell your Triangle home in the winter. And if you do, then you can expect to make much less than you would if you had sold in the spring.

In reality, that’s simply not true. In fact, winter can be a highly lucrative time to sell your home! …If you play your cards right and work with an expert.

If you’re on the fence about listing, here are our top 5 reasons to sell your Triangle home this winter.

Demand is High

Sellers handing over keys after selling their Triangle home in the winter.

No one wants to buy a home in the winter…right? Wrong. According to the National Association of Realtors‘ latest Buyer Traffic Report, buyer demand is still strong throughout the entire country. In fact, many areas of the country are seeing multiple offers on the same homes!

You Won’t Have to Deal with as Much Competition

Two people shaking hands over selling a Triangle home this winter.

While buyer activity is high, inventory is low—actually, it’s under the 6-month supply necessary for a normal housing market! Since homeowners are starting to stay in their houses for a greater number of years than in the past, fewer homes are popping up on the market as a result.

Although that trend is starting to shift a bit, it’s still the prime time to capitalize on less competition.

Buyers Mean Business

Paperwork needing to be signed after selling a Triangle home in the winter.

In other seasons, you get a lot of “tire kickers”—you know, buyers who aren’t really serious about finding a home and just want to browse their options. If you sell your home this winter, you’ll benefit from a greater number of serious buyers. Many people are looking to relocate during this time of the year, and are often on a timeline. That means that when it comes to home shopping, they’re in the market to make an offer—if they like what they see, that is.

Now’s the Time to Move Up

Thinking of upgrading to a luxury home in the Triangle area? Now’s the perfect time. While inventory is low overall, it’s much higher on the more expensive end of the market, meaning you have more negotiating power as a buyer.

According to CoreLogic, however, prices are projected to rise by 5.6% within the next year. Moving into a high-end home now means big savings in the future—and the potential for a much higher sale price when you’re ready to list!

Don’t Put Off Starting Your New Chapter

A box packed full of things.

We understand how intimidating this step can be—not just selling your Triangle home, but making the move that comes along with it. But are your worries valid enough to put off taking this big life step?

When you work with Linda Craft & Team, REALTORS®, we’ll do everything we can to ensure that your questions are answered, your worries are relieved, and your home is sold for top dollar.

Ready to Sell Your Triangle Home this Winter?

Then Linda Craft & Team, REALTORS® is here to help. Our team boasts over 350 years of combined real estate experience—so we know what it takes to successfully sell a home. Take some time to browse our resources—including our home evaluation and home score tools—and let us know when you’re ready to to put your property on the market.

Santa Is Coming to Town…& He’s Helping Us Give Away a Five-Day Cruise

During this holiday season, our crew at Linda Craft & Team, REALTORS® has been reflecting on just how grateful we are for our clients. After all, without you, we wouldn’t have been able to achieve the success that we’ve had this year!

That’s why we wanted to take the opportunity to give back a little bit by inviting one of our famous friends over to the office for a quick professional photo session. But that’s not all—to show just how thankful we are and spread a little extra holiday cheer, we also wanted to give away a special treat to a lucky winner: a five-day cruise for two!

Check out the details of our Santa Day celebration, and see how you can enter to win our luxurious ocean getaway!

Celebrate Santa Day

Celebrate the Santa Day event with Linda Craft & Team, REALTORS®.

When: Saturday, December 21st, 10am – 2pm

Where: 7300 Six Forks Road

What: Mark your calendars: Santa Claus is coming to our office on Six Forks Road! We’ll be decking the halls, decorating the office, and setting up a festive photo shoot area—complete with a professional photographer!

Swing by the office anytime from 10am to 2pm, and you can get your photo taken with Jolly Old Saint Nick for FREE. We’ll be sure to send you an email after the event with a link to your 5×7 colored image, so you can make this a memory that lasts a lifetime.

Win a Five-Day Cruise for Two

Enter to win a five-day cruise for two, with the winner announced on the day of our Santa Day event!

Of course, we didn’t want to just stop there. In addition to free professional photos with Santa, we also will be giving away a luxurious five-day cruise for two to one lucky winner!

Enjoy the cool ocean breeze, relax in the sun on the wide-open deck, and listen to the lapping of the clear blue waves below…sounds like our idea of bliss! The cruise itself offers a lively Welcome Aboard party, gourmet food every night, a wide range of entertainment (including lavish shows, live music, comedians, and more!), pools and whirlpools, dozens of activities, and time to explore white-sand beaches and beautiful terrains at each port of call.

Wondering how to enter? Easy—just follow this link and fill out the form at the bottom of the page! Santa himself will be announcing the winner on our Facebook page, so make sure you click “like” so you don’t miss the big reveal!

Making Real Estate Plans in the New Year?

As you’re planning your holiday schedule, make sure you drop into our Santa Day event on Saturday the 21st! And don’t forget—Linda Craft & Team, REALTORS® are always around to help with your every real estate need around the Triangle area, whether its buying your dream home or selling for top dollar.

If you have any questions—about Santa Day, our cruise giveaway, or local real estate—don’t hesitate to give us a call!

4 Quick Tips That’ll Get Your Triangle Home Sold Faster

Selling a home takes times. Oftentimes, if you’re listing, it means you’re relocating for a job, moving closer to loved ones, downsizing or upsizing, or making a number of major life changes…many of which are time-sensitive.

If you want to get your home sold fast (and not sacrifice profit), here are the top 4 tips you’ll need to keep in mind.

Make Buyers Feel at Home

According to the numbers released from the National Association of Realtors’ 2019 Profile of Home Staging, 83% of buyers agents said staging a home made it easier for a buyer to picture themselves in the space—which makes perfect sense. If your home is peppered with family photos and cluttered corners, it won’t exactly feel welcoming!

If your home is staged, then odds are it’ll also sit on the market for a shorter window of time. In fact, the report even mentioned that one-quarter of buyers’ agents said that staging a home boosted the offer anywhere from 1 – 5% when compared to similar homes for sale that weren’t staged! If you’d like some personalized tips on how to maximize the appeal of your Triangle home, our team would be more than happy to do a walkthrough.

Keep It Organized

An organized kitchen drawer.

Imagine walking into a stranger’s home and finding stacks of dishes in the sink, papers on the countertops, tables full of coats and bags…not a very inviting atmosphere, right? When you’re selling your home, that effect is amplified ten-fold.

According to the report mentioned above, the most important room to perfect is the kitchen. In addition to cleaning out the sink and scrubbing down the countertops, consider also baking fresh cookies or setting out a pot of coffee. Not only will it give the buyers something to enjoy during the tour, but it’ll also infuse your home with cozy smells!

Price It Right

Keys to a Triangle home for sale.

The right price is the key to a quick sale. Price your home too high or too low, and you risk having it sit on the market way past your desired deadline. So, you’ll just use an automatic estimator to get the job done, right? Well…only if you’re okay with the possibility of using outdated data and not having every upgrade and repair taken into account.

Want your home priced to sell ASAP? Let us help. Not only can we price your home, but we can also give you a sellable home score that details exactly what its strengths and weaknesses are—as well as how quickly we think it’ll sell.

Give Buyers Full Access

Keys in a door.

Limiting buyer access to your home is one of the biggest selling mistakes you can make. Although showings might not always be convenient, they’re the only way a buyer can truly get a sense for your property. By limiting them in any way, you also limit your buyer pool.

It may not always be ideal, but try to be as flexible as possible with showings. After all, buyers won’t wait on you forever, so they may move on to a new home if you don’t respond promptly!

Want to Sell Your Triangle Home Faster?

At Linda Craft & Team, REALTORS® , we have over 350 years of combined real estate experience—so we know what it takes to successfully sell a home. Take some time to browse our resources, learn more about what we have to offer our clients, and give us a call when you’re ready to take the next steps.

Keep Calm and Move On: How to Tackle a Long-Distance Relocation

Whether you’re heading down the street or to a new town, moving is always a tough transition. However, relocating across the country presents a whole new set of challenges you might not have considered. Picking up your life can be an exciting change, but it’s also a bit overwhelming.

Need some help navigating the process? Take a deep breath and get ready—we’ve got some quick tips for you!

Stay on Top of Your Schedule

A monthly planner

Sometimes a cross-country move can come out of nowhere, especially if it’s due to a job or major life change. Even if you’ve been planning your relocation for a while, it can still be exhausting. Before you start tearing your hair out, it’s crucial to start planning ahead of time.

Once you’ve figured out your moving date, be sure to stay on top of your calendar. It’s easy for your schedule to fill up with appointments, going-away parties, and other obligations. It might help to create to-do lists or invest in a good planner (digital or paper!). However, as you get busier, be sure to plan some time for yourself, too. Tackling a move is impossible without some self-care!

Declutter & Organize

A woman organizing cabinets

Let’s face it—organizing everything you own and moving it thousands of miles is no easy feat. Start lightening the load right away, and get rid of things you won’t need once you move. You might even want to have a garage sale or donate your gently used objects to charity. Remember, if you don’t use it regularly, you should probably lose it.

Looking for a simple way to tackle the decluttering process? Try going room by room and sorting things as you go. It’s easy to get overwhelmed as you pare down your possessions, so having a system will help ease the burden.

Pack Everything Up

A pile of moving supplies

When it comes to packing, it’s essential that all of your belongings are secure. Check that all boxes are reinforced, and invest in some heavy duty tape and wrapping materials. Moving supplies don’t have to be expensive, though—check social media or local stores to find a bargain on some good quality boxes.

Your stuff is in for a long haul if you’re moving across the country, so you might want to take extra steps to prevent any damage.  If you’re looking for some good padding, old t-shirts and socks will do the trick in a pinch! Don’t be afraid to get creative—jewelry boxes, small containers, and extra suitcases can help you save some space.

Make Travel Arrangements

Person packing luggage

When you’re making a move across the country, getting to your new home is one of the most difficult parts of the process. Be sure to make travel arrangements in advance—this means you should research hotels, book rentals, and reserve plane tickets ahead of time. As you’re packing, be sure to set aside any essentials that you might need as you travel to your new place.

Wondering what you should keep on hand? Think of it like packing for a vacation—you’ll want toiletries, extra clothing, medication, and all your other “must-haves.” Don’t forget to keep important paperwork, such as birth certificates and passports, with you in case you need them.

Connect with a Local Agent

Two people shaking hands

Unless you have a friend or family member in your new city, it can be tough to scope out the area. Nobody will know your future home quite as well as a local, and connecting with the right real estate agent can help.

Aside from helping you find a home, your agent can also help you navigate your new surroundings with ease. Working with an area expert comes with a lot of perks, including relocation packages, personalized guidance, and specialized tools…not to mention the local knowledge to recommend anything from the top school district to the best pizza joint! When you’re choosing a real estate agent, be sure to do your research and reach out to a few before making your decision. You want to make sure you gel with whomever you choose!

Ready to Conquer Your Move?

Although relocating can be stressful, it doesn’t have to be as difficult as you might think, especially when you work with a team of trusted local professionals. Remember, staying organized and prepared will make the entire process that much easier! If you’re new to the area or are looking for some long-distance buying resources, feel free to reach out to us. We’d love to ease the burden of your cross-country move!

Buyer Demand is Growing—Here’s How You Can Take Advantage of It

Typically fall—and especially late fall—isn’t an active time for the housing market. Buyers slow down around the holidays, fewer sellers list their homes on the market, and there’s a predictable lull before the New Year.

But this year, that’s not the case. In fact, buyer demand has grown in every region of the country, with the South in particular boasting the second-highest percentage of increased buyer traffic! Here’s how the numbers break down, and how you can take advantage of it as a seller.

Buyer Demand is Up

An agent leading buyers on a tour of homes during the late fall, a period of high buyer demand.

For the second month in a row, buyer interest is up in every region of the nation, including the Midwest, the South, the Northeast, and the West. This is likely largely due to low mortgage rates that have been present for most of the year, which makes buying in general more attractive and affordable.

Here in the South, we’ve generated the second-highest level of year-over-year buyer traffic growth, coming in at 6.4%—the largest jump in activity since last spring! The Western U.S. dominated the race at 8.9%, while the Midwest was lagging, but still in the game, with a .8% growth. Nationwide, the activity increase averaged out to 4.6%! For late fall and winter sellers, this is fantastic news

Buyers are Motivated

Home buyers on a tour of homes for sale.

One of the best things about selling during this time of the year? You won’t have to deal with buyers who are causally shopping. Instead, you can expect that most people out hunting for homes are hoping to move in before the new year—which works in your favor.

Since buyers will be on a timeline, they’re less likely to want long, drawn out negotiations. While they will probably be a little pickier about the home they choose, that just means that you have even more leverage—inventory is low, and if they walk away from your home, it could take them weeks to find another that they like.

Competition is Low

An aerial view of homes.

While spring and summer typically boast higher prices and more activity, that also means that other sellers are looking to capitalize on those benefits, as well. But in late fall and winter, seller activity takes a dramatic dip—and the limited listings on the market suddenly become much more attractive for motivated buyers.

There will still be other homes on the market, however, so don’t take this as an excuse to slack off on staging or marketing. In fact, staging and marketing are even more important during this time of year, since buyers are more selective in the homes they choose to tour!

Want to Bring Buyers to Your Front Door?

Linda Craft & Team, REALTORS® can help. We have over 350 years of combined experience, which makes us perfectly suited to ensure that your home sells not only quickly, but also for the highest price possible.

Want to add your home to our list of over 10,000 successful sales? Take some time to browse our resources, learn more about what we have to offer our clients, and give us a call when you’re ready to take the next steps.

2020 Vision: The Top Home Features You Can Expect to See Next Year

The year is winding down fast, and with the upcoming rush of the holidays, it’ll be 2020 before you know it. With a new year comes new trends, and you can expect a number of home design shake-ups both big and small.

Here are the top home features that are sure to be priorities for buyers in 2020!

Separate Laundry Rooms

A person carrying knitted blankets.

It might be a little unexpected, but laundry rooms were one of the most highly sought-after home features of the year, with a whopping 91% of buyers saying they’re essential. Many people also prefer the laundry room to be on the ground floor and sectioned off from the rest of the home.

In 2020, you can expect to see buyers continue to gravitate toward homes with designated laundry rooms—try brainstorming ways to bring more focus to yours!

Industrial Designs

An Edison bulb hanging in an industrial space.

The rustic farmhouse motif was certainly popular in 2019, but it doesn’t quite have the staying power of an industrial design. Next year, you’ll continue to see buyer’s seek out interior design elements like artisanal light fixtures, copper and metal hardware, concrete accents, and exposed brick.

Homes that already have these components incorporated will be a major plus—and while it’s a little tough to add brick walls and concrete accents if you don’t have them, there are other simple ways to industrialize your space!

Storage Space

A drawer filled with t-shirts.

As more and more buyers start moving towards smaller homes, efficient storage solutions become a high priority. In 2020, you can expect buyers to be on the hunt for homes that showcase their storage potential.

Built-in shelves along the wall, storage under the stairs, walk-in pantries—no matter your square footage, every inch counts. If you’re a seller, you can also use this to your advantage, staging your home in a way that emphasizes its efficient use of space. Think: a few extra storage cubes in your laundry room, a new shelving unit on an underused wall, or roll-out cubbies under your bed.

Green Features 

A light bulb sitting in green grass.

According to a survey from the National Association of Home Builders, green features have shot up to become one of the most sought-after features in a new home. In particular, over half of the survey respondents would invest nearly $10,000 for green features that would save them money, such as ENERGY STAR-rated appliances and windows, improved insulation, and efficient lighting. Other priorities included bettering the air quality in the home with things like dehumidification systems and electronic air cleaners.

If you’re planning to sell next year and have a little extra money to work with, consider making upgrades that’ll appeal to your buyers’ wallet.

Natural Finishes

A brick wall.

Next year, we’ll start seeing a move toward more unique homes, and nothing sets your space apart from the rest like natural features, including river rock, reclaimed wood, exposed brick, and steel accents. These elements don’t necessarily have to come with the home even—staging your space with a rustic wood bookcase or a contemporary geode end table will do the trick.

If you’re preparing your place for a showing or just need a few cohesive decorating tips, sprinkling plants and greenery can help balance out the heaviness of these natural elements.

Pastel Colors

A white chair in front of a Millenial Pink wall.

While 2019 may have been a year of bold colors, 2020 will usher in a muted era. Pastel shades like the popular Millennial Pink, Neo Mint, and Buxton Blue will be giving interiors a softer aura, reminiscent of 1970s-era home trends.

Additionally, accent walls have started slipping in favor, replaced instead by more strategic splashes of color, like painted doors and cabinets, two-tone walls, and accent furniture pieces.

Don’t Fall Behind in the Latest Real Estate Trends

Each year brings new fads to the real estate world, and keeping up with them plays a major role in impressing buyers. Need a little help staying in the know? We’ve got you covered! Follow along with our blog for the latest updates, and check out our specialized resources for all of your buying and selling needs.

Have a few more questions? We’re just a phone call away.

Here’s The #1 Reason to List Your Home this Winter

Do a little research on the best time to sell your home, and you might think that it won’t be worth it if you’re not listing in the spring or the summer. While every season has its own unique benefits, that couldn’t be further from the truth!

It is true that spring and summer are traditionally more active months for buyers…but that also means they’re more active months for sellers, too. That’s why there’s one major benefit to listing your home in the winter!

The #1 Reason to List in the Winter?

A home surrounded by snow in the winter.

You can avoid that extra selling competition! Just because winter isn’t quite as busy as other months doesn’t mean buyers are completely inactive. In fact, while there may be fewer buyers total, the ones shopping right now are more likely to be highly motivated to make an offer!

If you’re hoping to capitalize on that motivation and the decrease in competition that the season brings, then November through January is the perfect sweet spot for listing. With inventory low, your home becomes a hot commodity—and captures the attention of serious shoppers before the spring inventory hits.

Inventory Trends

Home inventory trends for winter sellers based on data from the National Association of Realtors.

Assuming this year follows suit with last year, then December is looking like the prime time to capitalize on limited competition. Last year, inventory dropped by nearly 200,000 homes from November to December, then ticked back up by almost 100,000 come January.

And it’s not just the decrease in competition—it’s all about supply and demand, and the limited inventory of homes in the winter brings potential for higher prices. An added bonus for this year’s sellers? Mortgage rates are continuing to hover near record lows, meaning more buyers than usual may be motivated to hit the market!

Want to Make the Most of Your Sale?

A miniature white house sitting on top of a table surrounded by winter decor.

One of the keys to a successful sale? Pricing your home right. Not only will the right price ensure that you’re making as much as possible, but it’ll also bring the right type of buyer through your door.

If you want to find the most accurate and competitive price for your home, just get in touch with Linda Craft & Team, REALTORS®! Not only can we give you the most up-to-date number based on your home’s condition and local trends, but we’d also be more than happy to recommend a few value-boosting projects that can take your property to the next level.

List Your Home this Winter

Contrary to popular opinion, you don’t have to wait until spring or summer to get top dollar for your home. The winter season is full of benefits for sellers that are just waiting to be capitalized on!

If you’re thinking of listing your home soon, let Linda Craft & Team, REALTORS® help. With our years of local experience and vast array of resources, we’ll price your property, help you make it look its best, and answer any questions you may have along the way. Ready to get started? So are we. Just give us a call!

Helpful Tips for Selling Your Home during the Busy Holiday Season

Get ready to hang the lights, deck the halls, and spread some cheer—the holiday season is almost here! Juggling the holidays along with a home sale might be sound impossible (or at the very least, stressful), but we’re here to help you find the best way to balance both.

Here are our top 4 tips for navigating your home sale during the holiday season!

Use Decor to Your Advantage

Snowmen and twinkling lights set up as holiday decor for home sellers.

You don’t have to go all out with holiday decor, but a little seasonal warmth sprinkled here and there goes a long way! Hang some white lights along the staircase, add a wreath to the front door, and string some garland along the mantel. If you do opt for a tree, you’ll want to make sure it doesn’t crowd the room—perhaps even consider a tabletop version.

Bonus tip: scent is the sense most closely tied to memory, so use that to your advantage to appeal to buyer nostalgia! Bake some cookies beforehand, warm up a pot of cider, or light a few seasonally scented candles.

Be Flexible with Showings

A welcome sign hanging outside of a home being sold.

While you’ll probably have a busy schedule over the next month or two, you should make sure it doesn’t affect your availability for buyers too much. One of the biggest reasons people hold off on selling during the holidays is because they can’t be around to prepare their home…but intentionally making room in your schedule will make the whole process much simpler!

If you usually host a holiday party, consider asking a friend or relative to step in for you. If you’re traveling, try not to be gone for too long, and make it clear to your agent and any potential buyers when you’ll be back.

Work with a Home Stager (or Get Tips from Your Agent)

A modern coffee table decorated by a home stager.

If you either: A.) really don’t have time to stage or B.) don’t want to take any risks on your home not looking its best, then working with a qualified home stager is a great option! You might be skeptical, but home stagers have been specially trained and certified to optimize your space with the right decor and furniture—which often leads to faster and more profitable sales.

It’ll also take one more stressful task off of your plate, giving you more time to plan for the upcoming festivities. If you want a few recommendations for home stagers, just give us a call. Of course, we can always do a walkthrough of your home and offer personalized tips and DIY projects, if you’d prefer that!

Practice Smart Marketing

Two women meeting over a marketing plan for holiday home sellers.

Marketing a home is the key to reeling in the right buyer. It’s even more important during the holiday season, since fewer—but more serious—buyers are on the hunt. That’s where working with an agent really comes in handy! You can sit back, relax, and plan for the holidays, while we take care of getting the word out about your home through our comprehensive marketing resources, including our website, social media platforms, local advertising, professional contacts, and more.

And, of course, we’ll crunch the numbers and do the research to ensure that your home is priced at the best number for your interests.

List Your Home this Holiday Season

Balancing a home sale and the holidays can be stressful…but not if you work with a professional! Enlist our help, and we’ll be around to carry some of your workload, reduce your stress, and sell your home for top dollar—and answer any and all of your questions along the way. Ready to list your home? We’re just a phone call away!