Luxury home buyers are getting very smart.
This particular group of buyers are quickly becoming more discerning. They’re making wise choices about what their luxury home needs to look like, and it’s definitely affecting the way you should sell your luxury home.
Here’s what we mean:
Bigger is Not Necessarily Better!
Today’s luxury home buyers are looking at quality over quantity. They are forgoing outrageous amounts of square footage for exceptional building quality, tasteful finishing elements, unique attributes, and mindful, creative uses of space.
Number one on their list of amenities is making use of outdoor space in a way that accommodates their family’s lifestyle. That might mean:
- a backyard pool area or tennis court
- an outdoor living room
- a classy bar area
- fireplace or pit with cozy chairs
- gourmet outdoor cooking facilities
Or it could mean all of the above. Houses with these elements tend to sell faster and for more money because of the valuable lifestyle amenities they offer.
Kitchens are Still King!
More than any other room in the house, the kitchen needs to be carefully planned to meet the needs of today’s Luxury Home Buyers. It is the heart of the home and whether or not the buyer cooks regularly, they are looking for a spacious kitchen with quality fixtures and top-of-the-line appliances. A highly functional island is a must; housing creative storage to hide small appliances as well as adequate seating.
But that’s not all. We all know everyone ends up gathering in the kitchen. It’s the place kids go after school for a snack and to have a conversation about their day. It’s where friends park themselves when they come over for a cup of coffee and a chat. Most of all, it’s where family gathers to help with Thanksgiving dinner. This area needs to include enough room for daily meals as well as comfortable space for entertaining.
Tech-Savvy Homes are the Norm, Not the Exception
There is literally an app for everything today. Being able to control elements of your home like temperature, lights, security, and entertainment from a mobile device through one app or another is a must in the luxury home market.
Buyers in this market prioritize smart home functions over custom window and wall treatments in a heartbeat.
Work-Live-Play vs. Remote and Inconvenient
Buyers in the Raleigh luxury market today are looking for convenience wherever they can find it to save them time and make their quality of life rich. Where buyers once looked for remote, private places to live, most are looking to reduce the travel time to activities they enjoy; dining, entertainment, shopping, and services.
It’s even more important to them that they be located close to work so the daily commute time is minimized.
Charm is in the Finish and Functionality
It’s almost like the luxury home buyer of today is looking for a house that makes common sense for their families and their lives.
They love the uniqueness of a home and are intensely attuned to details that not only add functionality but also make their home distinctive. Quality is everything; from kitchen cabinets to bathroom fixtures and even garage storage.
Price it Right from the Get Go!
Sometimes pricing a home in the Triangle’s luxury market defies the rules of logic. Sellers often think their home is so huge and amazing that they will place a robust price tag on them without considering how usable all that space is. A well-designed 5,000 sq. ft. home with incredible functionality is a more desirable home in this market than a 10,000 sq. ft. home with a lot of wasted space that doesn’t get lived in.
Builders who short charge on the quality and workmanship will rarely fool anyone in this market. As stated before, quality is everything and the lack of it will never do!
Choose Linda Craft & Team REALTORS
No matter what price range you’re looking at for your next home, Linda Craft & Team can provide a level of expertise that only comes with decades of experience in the Greater Raleigh market; 33 years to be exact!
We know this market and understand what home buyers want. So whether you are ready to sell your home or if you’re in the market to buy, we’re the team to give you an edge and help you achieve your real estate goals. Give us a call at 919-235-0007 or visit us at lindacraft.com.