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Why Your Asking Price Matters Even More Right Now

Real estate professional and clients looking at property asking price on laptop

If you’re considering selling your Triangle Area home, setting the right asking price has never been more crucial. Even though it’s a seller’s market, you cannot just set any price for your Raleigh home.

Currently, home prices are still on the rise, but the pace has slowed due to higher mortgage rates affecting buyer demand. Additionally, the increasing inventory of Triangle Area homes for sale means buyers have more choices, and a home priced incorrectly might not attract as much attention.

This combination of factors makes your home’s asking price more significant now than in recent years.

Some sellers are learning this the hard way, leading to frequent price reductions. Mike Simonsen, Founder and President of ALTOS Research, notes:

Looking at the price reductions data set . . . It all fits in the same pattern of increasing supply and homebuyer demand that is just exhausted by high mortgage rates. . . As home sellers are faced with less demand than they expected, more of them have to reduce their prices.”

This situation often arises when sellers set prices based on outdated expectations rather than current market realities. Some may not be working with a local real estate agent knowledgeable about the Triangle Area market, which can lead to pricing mistakes.

To avoid such errors and ensure your home sells without delays, it’s essential to collaborate with a real estate agent who is deeply familiar with your local market. A competent agent will assist you in:

  • Setting an Appropriate Price: Avoid setting an unrealistically high price based on personal feelings rather than facts. An agent will help you price your home based on accurate, current data.
  • Understanding True Market Value: Without professional guidance, you might select inappropriate comparable sales, misjudging your home’s market value. An agent will identify accurate comps and use them to strategically price your home.
  • Evaluating Home Improvements: If you’ve invested substantially in upgrades, it’s easy to overvalue these improvements. An agent will consider what truly adds value to your home, based on what’s appealing to buyers in your area.
  • Responding to Market Feedback: Some sellers resist adjusting their price based on feedback from open houses and other market indicators. An agent will stress the importance of flexibility and responding to this feedback to attract serious buyers.

Ultimately, the right price depends on the prevailing market conditions, which only a knowledgeable agent can fully understand. They will develop a pricing strategy that reflects the current market, aiming to sell your home efficiently and effectively.

Bottom Line

Today, more than ever, setting the correct asking price is vital. To avoid costly errors, contact Linda Craft Team Realtors who can guide you to a successful sale.

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