Homeowners walk through their home with purpose, rarely pausing to look around. Over theĀ course of ownership, they have decorated each room for function and with personal style. TheyĀ are so far removed from the moment of purchase that they can no longer see their home in anyĀ other way. In contrast, potential buyers take their time walking […]
Category Archives: Home Seller Resource
The Art of Staging a Home Part 2: Maximize Curb Appeal
One of the most challenging aspects a seller faces is looking at their home from a buyerās perspective. Homeowners rarely look past eye level, while buyers scour every inch of the property. You never want them to think, āWhatās wrong with this house?ā When preparing to sell, homeowners typically know to mow their lawn, mulch, […]
The Art of Staging a Home Part 1: Emotional Attachment
Staging a home for sell is the art of creating positive emotional responses with potential homeĀ buyers. A well staged home will always sell faster and produce greater profits, but staging can beĀ a challenge for sellers. Many homeowners have such strong emotional investments tied in withĀ their homes that they often lose sight of their goal and […]
Why Professional Marketing Matters During Home Selling
Selling real estate in Raleigh has changed dramatically over the past decade. A well-placed newspaper ad with a simple static message used to be enough to bring buyers to the front door. Now, buyers have fast access to a multitude of properties online and it is easy for listings to become lost in the search, […]
How to Successfully Market Your Home in the Digital Age
When is the last time you looked for a new home in a newspaper or magazine ad? How aboutĀ your desktop computer? Since becoming an integral part of everyday life, mobile devices nowĀ account for 77% of all home viewings and have permanently changed the way real estateĀ marketing operates. So how do you successfully market your Raleigh […]
10 Winter Home Improvements That Are Worth the Investment
Though it may not feel like winter yet in Raleigh, December is ending and the winter is officially upon us. We can expect temperatures to drop as we head into the New Year. In preparation for the colder weatherĀ coming, we wanted to share with you some relatively easy home winterization tipsĀ that you can make that […]
Why You Should Keep Your Raleigh Home for Sale During the Holidays
As the holiday season approaches, many Raleigh home sellers begin to take their houses off the market. They believe no one will be interested in purchasing during December because people are more interested in their holiday festivities. This could not be further from the truth!Ā The best time to close on a home is actually during […]
Selling Your House? Don’t Do These 7 Things!
Safety Comes First In Real Estate Professions
Safety & Real Estate Did you know that more real estate agents die each year showing houses than those killed in dangerous professions, like bull riding, stunt pilots, and motorcycle racers? As of now, 25 REALTORSĀ® have been killed while showing houses. And, this number only increases when you consider all of those who were […]
Report: US Housing Market Experienced Fantastic Gains This Spring
We just love having the opportunity to share with you good news about the US housing market and this is one of those weeks! Evidently, according to a recent article we were reading, sales of newly built homes as well as home prices in general saw some great increases during the month of April, further […]